Horniman Horticulture Essay

336 Words2 Pages
Horniman Horticulture Considering Horniman Horticulture’s financial performance, they had shown a strong financial performance for the past four years. They not only experienced a profit every year, but also noticeably improved their profit margins. Moreover, the company was perceived to be in the growth stage, indicated by 12.5% and 15.5% growth in the 2004 and 2005, respectively. Bob, the owner of Horniman, was also expecting to see the 30% revenue growth in the coming year. Looking only at the income statement of Horniman, it seemed to be impressive at every aspect, especially strong revenue growth, better cost management, and improved profit margins. However, if someone takes a look at their balance sheet, he or she may notice that the biggest concern for Horniman is a low level of their cash balance. In the recent year, the company had only $9,400 cash on their hands, which was far below the operating target of 8% of annual revenue. The company’s cash balance had been eroding sharply since 2004, which was related to their sharp increases in revenue. There are many possible reasons to explain why the company’s cash had been eroding over the two-year period. * First, Bob increased the number of plant species grown in the nursery by more than 40%. His actions needed cash to buy those species, acquire more land, prepare the suitable land conditions before planting, and employ more employees. * Second, he shifted the product mix toward more-mature plants. This strategy required more time for the plants to grow up before the company could sell them and get some cash; therefore, the inventory increased. * Finally, Maggie was happy to get a 2% discount from the suppliers and willing to pay early, averaged at 9.9 days in 2005. Meanwhile, they gave their customers much longer time before they get paid for their products. It took them 50.9 days on

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