The Painted Pretzel

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The Painted Pretzel TriMesha Smith MGMT 670-01 Spring 2012 The Painted Pretzel Shark Tank is an interesting television show where entrepreneurs are given a chance to present their business plans to a panel know as the “sharks.” If the entrepreneurs are convincing, they have the opportunity to have one of the sharks invest in their business. The episode that premiered on February 24, 2012 showed a great business deal between the entrepreneur, Raven Thomas, and the shark, Mark Cuban. Raven business is entitled, The Painted Pretzel. She came up with this idea after making covered pretzels for her family members one holiday. This idea has developed into her career. Raven needs more capital in order to produce more products. She currently sells her painted pretzels in stores like Niemen Marcus, and Stein-mart. She is not able to meet the demand for her product and her business is loosing great opportunities. Raven began by asking the investors for $100,000 to advance her business in return of 25% equity of The Painted Pretzel. According to Raven, her painted pretzels are fun, yummy, unique, high quality, and have unlimited flavor combinations. The painted pretzels cost approximately $7.00 to make and they sale for $14.50, which would make a profit of $7.50 for every painted pretzel sold. Sales were $75,000 for the past twelve month, $64,000 for the previous week and Raven has $140,000 worth of orders she could not fill. Her online sales sell out in less than a week. There is potential for this company to grow. Due to the fact that demand is much higher than Raven can supply, this would be a good barrier to entry opportunity for an investor. Raven impressed the sharks with her response explaining how she had to walk away from a two million dollar deal with Sam’s Club because she didn’t have the resources to produce a volume of orders that high. Mark
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