Home Depot Strategic Analysis

1464 Words6 Pages
The Home Depot, Inc. Synapsis The Home Depot, Inc., with its subsidiaries, operates as a home improvement retailer. The company’s stores sell a range of building materials, home improvement products, and lawn and garden products to do-it-yourself (DIY), do-it-for-me (DIFM), and professional customers. It also offers installation services such as carpeting, flooring, cabinets, countertops, and water heaters.( http://finance.yahoo.com/q?s=HD) The Home Depot is the world’s largest home improvement specialty retailer with stores in all 50 states, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico, and China.( https://corporate.homedepot.com/wps/portal/?) Resources · Well known brand name · Large spacious warehouses · CEO Bob Nardelli · Well-trained employees · Everyday low prices · Excellent customer service · Wide breadth of products · Warehouse-like stores · Decentralized management · 20 Regional managers · Computerized point-of-sale system Capabilities · Continually overcomes supply chain fulfillment · Effectively trains employees to be knowledgeable about product, services, and necessary projects for home improvement. · Effectively uses demographics to strategically find new locations for stores · Effectively maintains an aggressive advertising campaign · Effectively uses their point-of-sale system to track product sales and use. Core Competencies · The Home Depot caters teach of its stores with approximately 35,000 to 45,000 products · Successfully advertises and boasts “Everyday Low Pricing” · The Home Depot effectively uses their information systems to ensure customers are getting the product they need when and where they need them. · The Home Depot is the world’s largest home improvement retailer Fact of Finding # 1 Home Depot has about 10 true competitors, and of those Lowes Cos Inc is the only Competitor that really

More about Home Depot Strategic Analysis

Open Document