Health Spring Water Company

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Heath Spring Water Company – Assignment General Information Price/ bottle $20 Volume/ day 2000 Variable Cost $16000 Variable cost per unit $8 Fixed Cost $20000 Question 1 Answer The maximum sales loss that Health Spring Water Company (HSWC) can bare without losing profits is: -25% which is -500 units. If sales fall beneath this point it will no longer be worthwhile. As we can see in the graph below, they will gain extra contribution due to a higher price but loose contribution due to volume decrease. The variable cost will also decrease since we produce fewer units. Calculations To calculate the Iso-Contribution change in price and levels I will use the following formula and calculations. ∆Q/Q=∆P/((P-v)+∆P) ∆P/P=20%→∆P=20%*20=$4 ∆Q/Q=(-(+4))/((20-8)+(4) )=(-4)/16=-25% ∆Q/Q=-25%→∆Q=-25%*2000=-500 Changes Table Change in sales Unit variation Change in Contribution Change in FC Change in profit 0% 0 8.000 0 8.000 -5% -100 6.400 0 6.400 -10% -200 4.800 0 4.800 -15% -300 3.200 0 3.200 -20% -400 1.600 0 1.600 -25% -500 0 0 0 Graph Question 2 In this question we will add a semi fixed cost in terms of trucks. This cost is neither variable nor fixed. Hence, we will call it Semi fixed. This cost is a bit special, because it evolves stage in function of the number of unit sold. Answer Considering the semi fixed cost that derives from the new trucks, Health Spring needs to sell 25% additional units, which is 500 more bottles. Calculations Step 1 Calculate Iso-Contribution change in sales volume for a 10% price decrease. Use this formula: ∆Q/Q=(-∆P)/((P-v)+∆P) ∆P/P=-10%→∆P=-10%*20=-2 ∆Q/Q=(-(-2))/((20-8)+(-2) )=(+2)/10=0,2=20% ∆Q/Q=+20%→∆Q=+20%*2000=+400 With a 10 percent price decrease we need to sell 20% additional units. However, this does not take into account the increase in Fixed Cost we will have since we will deliver

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