This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Also, everything is cooked the way the customer chooses. When finally served to the customer, if it is not cooked right or is not correct, they will offer to correct the problem. The amount of food given with your meal is a good amount. Employees of Ruby Tuesdays must love what they do because they have passion with every move. As when you walk through the door, to when you leave they are steady smiling and greeting you.
This helps the organization produce a product or service that is worth while for the customer and would be of value to both the customer as well as the producer. Kudler’s Foods has to Incorporate a large amount of information from their market research in order to achieve success. The have to take into account their customer base of future and existing customers that they hope to serve and their competition. Marketing research will help Kathy identify these areas and outline a strategy to achieve their goals. When the five steps of marketing research are applied a business can decrease the chance of failure and take the steps to creating a successful business.
Also providing the recyclable materials in order to create napkins/plates/utensils that would be used in the restaurant. This would ultimately provide the general public the perfect “Trifecta”, not only would they see the business as health conscience providing quality food at a reasonable price. Also, showcase the company’s involvement with local charities and lastly giving the public knowledge of an environmentally supportive company by using recycled materials on a daily basis. Providing these key points that will help implement and enforce the code of conduct for Chipotle. By touching on three ways that a restaurant can engage with and give back to the community we can offer support and growth.
We pride ourselves on bringing you delicious food and a comfortable, relaxing encounter. Our full-service staff boasts professionally trained Poissonier, Sous and Pastry chefs. Our love for cooking with Grandma turned into a passion we would like to present to you. Eight glass-walled, private dining rooms are available by reservation for a more exclusive meal. These rooms are arranged to accommodate groups of 4-25.
Kudler has created a niche market. Kudler uses innovation and customer-oriented strategies aimed at the bargaining power of customers, the threat of substitute products or services and industry rivalry by offering products and services for customers that go beyond other food stores. Kudler offers foods from around the world including making available any specialty items that customers might request; they have initiated a frequent shopper awards program and offer cooking classes that persuade customers to shop with
The business objective is to maximize profits by offering the best quality products selections at competitive prices around. Kathy Kulder was the vice-president of Marketing for a large defense contractor. From her traveling constantly and the pressures of her job, Kathy looked for other opportunities. Relieving her stress, she began cooking gourmet foods. While doing that, she realizes there was an opportunity to open an upscale food shop in La Jolla.
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
By explaining the nutritional values of organic foods and offering samples of exotic products, the consumer benefits from learning the value of organics and the newfound willingness to try foods that were previously unknown to them. By building the value and confidence of the shopping experience for the customer base, Kudler’s builds loyalty and commitment from their