When Li is greeted through hugging, kiss on the cheek and presented flowers from numerous people as a custom of welcoming the camera displays a close-up shot of his facial expressions emphasising Li’s astonished face making it evident he is new to American culture. The next scene Li is in the car observing his surroundings. Beresford uses a point of view shot showing the audience Li’s view which displays soaring buildings from a low angle shot illustrating the giant buildings power. There is a close up shot on Li’s face exaggerating his overwhelmed facial expression as he has never seen such magnificent vast buildings and technology before. Bright and delightful music comes in played by strings accompanied by the harp and percussion which expresses Li’s thoughts and creates an exciting atmosphere.
La Nuit de l’Homme is a perfume for men and is made of two smell bouquets: one strong and one soft. The first one groups notes of bergamot, cardamom and cedar together to bring an intense masculine sensation while the other one is based on hints of lavender and vetiver that bring sensual aromas. This perfume is full of contrasts and tensions. Advertising Campaign In 2009, a first advertising campaign was launched for La Nuit de l’Homme fragrance and introduced Vincent Cassel, a famous French actor, who is the perfume’s muse since March 2009. Gaspard Noé, a French filmmaker, had realized the TV spot.
Essay #2 The Dos Equis ad shows that by drinking this beer you will become the most interesting man in the world and you will acquire scantily clad women, who will immerse them-self’s in the presents of a man with swagger beyond the imaginations for the world. The Dos Equis ad is from a Google web site as referring to the Dos Equis Ad campaign of 2008 and has stopped the usage of magazine editorial to sell this product and has started using commercials. The Dos Equis Ad campaign is an advertisement for a Liquid Courage or what is also known as a beer, or an alcoholic beverage. This ad uses masculinity to sell the Dos Equis product. The setting for the ad is in an upscale bar with a dark earth tone coloration, expensive luxurious furniture,
AD In every magazine you read, from the Times to National Geographic; they are all filled with tons of advertisements all uniquely designed to grab the specific readers attention. In Jib Fowles article, “The 15 Basic Appeals of Advertising” he explains the different appeals that advertisers use to sell their products. In Burberry’s ad for Body perfume they attract the attention of consumers with the need for sex, prominence, and attention. Fowles say that the need for sex is used the least often out of all fifteen appeals; however, that doesn’t stop BURBERRY from using it. They take the beautiful star from Transformers Dark of the Moon, Rosie Huntington-Whiteley, and have her sit completely naked except for a tan overcoat that doesn’t quite cover up her long smooth legs.
He reveals that such qualities already reside in everyone, and advertisements simply tap into these innate sensibilities. In concordance with Solomon’s essay, advertisers appeal to one’s subconscious emotions rather than merely advising him/her to buy the product (525). By showing contrast between the house representing the Malibu logo and the others, the Malibu Rum ad encourages individualism. It uses color to portray the Malibu house as lively and fun, as opposed to dull like its neighboring homes. Therefore, he who drinks Malibu Rum is also livelier than his fellow citizens.
Context- This is an advertisement that is promoting the Gucci fragrance ‘Gucci Guilty’ Pour Homme- for man. The advert was featured in the 2010 September edition of Elle magazine, a women’s fashion magazine. The reason for the advert being found in a women’s magazine is because studies show that women predominantly buy colognes for their partners rather than the men buying it for themselves. The man in the image seems to be around his mid to late twenties therefore I would say that this advertisement is aimed at selling towards men in the age bracket of around early twenties to mid-forties. Techniques- Certain techniques have been used in the advert in an effort to make it stand out more and sell more of the product.
With a big smile and her hands holding her jacket makes her look cheerful. Her scarf swing as if the wind is blowing it; gives us the sense of a warm wind day. On the right side of the ad with a black background and white font and a colorful picture of a bottle of Cover Girl and Olay TONE REHAB with spiral colorful swirls going around the bottle; makes the bottle stand out and capture the eye of their consumers. By using Ellen DeGeneres the advertisers have incorporated ethos-Ellen well-known and unique comedic reputation and host of the award winning daytime talk show “The Ellen DeGeneres Show” along with her stand on humanitarian causes, animal rights and global warming to show her humanity and credibility. I also believe by using Ellen DeGeneres a knowingly open Lesbian that usually wears menswear as she is not wearing your usual dress that most Cover Girl wear.
WST 100 Magazine Comparison Paper For this assignment, I picked to compare the April issue of Cosmopolitan to the April issue of Details. From the very beginning I could see the differences in these two magazines. First off, Megan Fox looks very seductive in the front cover of Cosmopolitan and displays cleavage: wearing a low cute shirt exposing her breasts. On the other hand, the front cover of Details had a picture of Jason Statham. Mr. Statham unlike Megan Fox is shown as a close up and only the upper part of his body.
The fine print goes on to target the public’s sense of reason. The ad states “The rich full flavor and cool mildness of Camel's superb blend of costlier tobacco seems to have the same appeal to the smoking tastes of doctors as to millions of other smokers. If you are a camel smoker this preference among doctors will hardly surprise you. If you’re not--well, try Camel's now”. It appeals to reason by describing the flavor of a Camel cigarette.
These customers consist of both males and females and are all located in California. Another key characteristic of the customers is that they could personalize their shoes by deciding on the design and color through the customization function that Vans offer. They could now wear the shoes they like and yet match the school colors or the shirts they are wearing. The last key characteristic is that customers who purchases Van’s shoes felt different which leads to an increase in social status. A pair of shoes was being made to match the shirt of the famous Hawaiian surfer, Duke Kahanamoku.