Advertisers for beer advertisements try to make the audience feel that if they drink their product then they will be like who ever is featured in their advertisements. Simple things in ads can easily lure people into buying their product. The first Advertisement I will analyze is a Dos Equis beer ad out of Maxim magazine. I believe that this ad applies to a young to middle aged men. The man in the ad looks to be about mid fifties and he’s “the most interesting man in the world”.
The producers of Old Spice advertising utilize many rhetorical tools to make successful ads. In Old Spice’s Odor Blocker advertisement with Terry Crews, the rhetorical tools they use throughout help to sell the product, but also in a way distracts the viewers from what the product really does. Terry Crews, former NFL linebacker, now comedic actor, is used for this commercial to represent the hot, masculine image which Old Spice
The Cabana Boy Flavored Rums is a product brand of flavored light-alcoholic beverage. There are couple reasons for young adults to be identified as the primary target market for the Cabana Boy Rums: its promotion, product, and price. As the promotion technique of the product, the web site provides audiences the information about the six different flavors of rums. Attention from audiences can be drawn from the interesting “dress up” game and
Pepper produced a drink that was made and targeted to men. The company is giving the image to men that the soft drink is only 10 calories and not just for women, but tough enough for men to drink. The product is called Dr. Pepper 10. Coke may target women but some Cole products are endorsed by NASCAR males that give the men who watch NASCAR a chance to drink the product as well. Pepsi use the Notional Football League players to help target customers for the diet drinks the company has.
Essay #2 The Dos Equis ad shows that by drinking this beer you will become the most interesting man in the world and you will acquire scantily clad women, who will immerse them-self’s in the presents of a man with swagger beyond the imaginations for the world. The Dos Equis ad is from a Google web site as referring to the Dos Equis Ad campaign of 2008 and has stopped the usage of magazine editorial to sell this product and has started using commercials. The Dos Equis Ad campaign is an advertisement for a Liquid Courage or what is also known as a beer, or an alcoholic beverage. This ad uses masculinity to sell the Dos Equis product. The setting for the ad is in an upscale bar with a dark earth tone coloration, expensive luxurious furniture,
Also, Men will tell a female anything they want to hear, claiming they like and care about their feelings but in reality all they want is to get in their pants. Frankfurt also discusses what “short of lying” means within the definition. What I understood from this was that humbug is not a lie, yet not a truth. This goes back to the statement of misrepresentation and alternative motives. Bullshit is not a lie, yet you are also not being truthful either.
He reveals that such qualities already reside in everyone, and advertisements simply tap into these innate sensibilities. In concordance with Solomon’s essay, advertisers appeal to one’s subconscious emotions rather than merely advising him/her to buy the product (525). By showing contrast between the house representing the Malibu logo and the others, the Malibu Rum ad encourages individualism. It uses color to portray the Malibu house as lively and fun, as opposed to dull like its neighboring homes. Therefore, he who drinks Malibu Rum is also livelier than his fellow citizens.
Featured in a Men's Health magazine a familiar advertisement is placed the Old Spice advertisements, which always involve the idea of masculinity and a clear message that without their product you are a lesser man and clearly targeting young men who are trying to establish their personal identities. In the advertisement we have a young man depicted in his normal non-old spice using form and his other half is shown much more aggressive, talented and wild. The “manly” side also has several kiss marks lefts over his entire body. This suggests without the old spice he would not be able to reach the attention of the opposite sex. What also catches the readers attention is the print, “smell better than yourself”.
Because it is common for men to behave in this manner, it is almost routine for a woman to be appeasing to a man for approval. There are numerous factors which pressure the female need to please the continuing rise of male powers and get justice in equality, but
The freedom women had during this time was apparent. Women seemed comfortable on the outside but felt that they had to look perfect. Before the 1920s, women had to look pure while women in the 1920s had to look sexually appealing and had to wear the right makeup and clothes. This movement was supposed to make women feel comfortable with their sexuality, but it ended up with women seeing themselves and being seen by men as sexual objects[29]. The fierce competition of getting a man’s attention emerged in this decade and women were