Gucci Group Summary

772 Words4 Pages
Gucci Group Summary Gucci Group sells French fashion. Its products include handbags and other leather good, shoes, ready-to-wear clothing, ties, and watches. For the fiscal year ended January 2003, the company generated revenues of $2,738 million, a 19.8% increase on 2002 revenues that were $2,285 million. Gucci has about 180 company-owned and franchised stores worldwide. Gucci also owns most of French fashion house Yves Saint Laurent. French retailer PinaultPrintemps-Redoute (PPR) owns 53% of Gucci after buying rival LVMH’s stake. Gucci Group is headquartered in Amsterdam, Netherlands. Gucci is the world-renowned multi-brand luxury goods company, which operates through directly owned stores, duty-free boutiques, leading department stores franchise stores and specialty stores in major markets worldwide. The company enjoys strong brand equity across the world, which has been helping the company to withstand economic downturns. Gucci’s attractive marketing and promotional strategies is a major profit growth driver. The emphasis has been on building brand equity and developing exclusivity for its brands. One of the key strengths of the Gucci is its well-balanced business portfolio. The company’s business is well distributed across most of its business segments and geographies. For instance, company derives over 50% of its revenues from outside Europe including the US, Asia including Japan, and other countries. Gucci has been hit by the counterfeiting of goods, which illegally takes advantage of the prestige of the company’s brands and harms its identity, tradition, and brand image. Especially, the company’s products like handbags, watches etc have been adversely affected by the counterfeiting, which takes place globally. Though the company has been fighting the counterfeiting, there definitely exists a greater need to have an effective brand

More about Gucci Group Summary

Open Document