Go Daddy Advertisement Analysis

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As the Baltimore Ravens and San Francisco 49ers went toe to toe for the glorified opportunity to kiss the Lombardi Trophy, advertisers were working behind the curtains to attain another prize--attention. As CBS temporally cut away from the Super Bowl to pay the light bill, Go Daddy unveiled its prime advertisement creativeness that generated a buzz that caused viewers across the nation to have their eyes glued to the T.V in disbelief. The commercial created a tremendous outbreak, for Go Daddy went from a relatively unknown tech company to a household name overnight. However this is not the first rodeo Go Daddy rode in attempt to capture the attention of viewers. Since 2005 in their first appearance in the Super Bowl, they portrayed their own unparalleled style, which caused viewers to approach advertising…show more content…
The Israeli super model, Bar Refaeli, is portrayed in a way that appeals to the instant gratification of individuals. Ms. Refaeli is sitting crossed legged on the chair with the camera focusing on her seductive features. Furthermore, the lady who introduces the characters in the scene is dressed in a fashion that exploits her female traits. Her tight black dress hugs and caresses the curves and practically reveals every indentation in her body, which effectively catches the attention of viewers. As Bar leans in to provide a long, sloppy, wet, and intense kiss the camera progressively zooms in as the interlock between Walter, the nerd aside her, and Bar intensifies. The use of sexual references tends to seduce individuals and places their mind in a state to seek lust. Through the use of attractive women dressed in a fashion that depicts their figure, Go Daddy clutches and impresses the mind of men. Go Daddy illustrates that sexy and smart are not distinctive, and in fact can work together in a peaceful and loving

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