Nordstrom shares many characteristic with other retailers such as their generous exchange policy, superior customer service, the product quality. Nordstrom is also known for their generous exchange policy even though they do not carry the item in the store they are willing to the customer a refund. Nordstrom may lose money on the returns, but maintain a consumer relationship with their consumers is top priority. Nordstrom shares the same characteristics as Macy, JC Penney’s, Sear, Kohl’s and Dillard’s who also sells clothing,
During the past few months I have visited K-Mart many times to make purchases as the location is very close to my employer. I find the store to be clean and neat; however the store is very large and sometimes can be confusing in where to find things. Products seem to be spread out and rather than keeping seasonal products up front where the customer can get to them easily the customer has to walk all the way to the back of the store to get to them. I am sure that the reason for this is to make the customers walk past the jewelry counter, electronics, toys and cosmetics in hopes they will purchase additional items. Many of the sales associates are friendly, however they seem to be hard to find.
Moreover, unlike specific interest websites MedNet does not have advertising boundaries; therefore, it can advertise Windham Pharmaceuticals’ entire portfolio of products. Given that visits to MedNet are not accidental it provides Windham Pharmaceuticals the ability to establish long-term relationships with frequent visitors. It also provides through impressions an accurate estimate of how many people see Windham Pharmaceuticals’ online advertisements. Users who visit the website are more serious consumers, whom the clients would want to reach. Basically, impressions: high quality “views” (people who will buy eventually) are more valuable than low quality “look-in” click-throughs & have a better Return on Investment.
There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
This would provide a new level or marketing and several new avenues for lower cost advertising that wouldn’t be possible without proper internet marketing for the café. The e-business would allow for the products to be sold online on an automated ordering system that doesn’t require any face to face interaction and the user controls the order. We now can sell more coffee and penetrate new geographical areas that wouldn’t be possible from the actual store location. Also, the café can conduct business 24 hours without the physical location even being open. This should definitely help with sales since the overhead for the e-business requires little attention besides processing the orders once they are
Target is also a discount store, but they offer a different spin. They are more focused on the style. Target’s corporate strategy is one that has changed little over the years: to provide high-quality, stylishly designed items plus all the essentials for life, displayed in a clean, organized and welcoming environment. Target’s size is most beneficial because they can cater their services and products to change with trends more quickly and at prices that are affordable to the customer. Target appears to run on a functional organizational structure.
Knowing what the customer’s needs even if the customer does not know will help the company succeed. Finally, prompt assistance, round the clock customer service, an easy-to-access way to get account information will be equally
There is no direct competition but it is important for Kudler to know the stores that target the same type of customers. Kudler Fine Foods over the years developed strategies for sales marketing and tactic to help with the growth of the company. They were able start with one store and open more stores as they improved their marketing strategies and sales plan. While even expanding with a website, Kudler has showed that expansion can happen if you make changes to your marketing strategies and
Team one discusses that wal-mart follows all rules and regulations regarding ethics, gender, and diversity. Wal-mart, opposed to some of its smaller competition, may be one of the most diverse companies in the business world today. This allows for less discrimination and equal opportunities. Wal-mart started from the ground up like every other successful business in America. Team one proves
Competition Although KFF strategic plan (2003) states “ there are no other gourmet stores in our geographic area” (p. 8)., exercising more distinctive operations let the company be more dominant among others. For instance, KFF membership card provides many services to the customer. With the membership card, a customer obtains a discount coupon at each expense that those coupons can be exchanged to a free product and delivery service. With the information of the membership card, the store can allocate its budget to more localized advertisement to increase repeat