The dynamic nature of the health care industry requires assiduous consideration to the preferences and opinions of the consumer. In an attempt to provide a health service driven by consumer preferences marketing research must take place. Marketing research gathers and studies the complex needs, and concerns of the consumer to develop a strategy that meets the demands of the consumer. Research could predict demand and increase market share in a time when a marketing dollars need to have significant impact on the consumer. One way to narrow the market is through market segmentation.
Using one of the companies from the list below think about the types of information that they produce why they may produce it and where they will get the information from. It is important that you look at all aspects to get a whole view on the communications the business uses and why. Companies you may wish to consider: * BP * Thorpe
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra.
Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
What effect did the product life cycle have on the product in the simulation? The product lifestyle cycle allows for the customer to buy into the products image and product. The simulation allowed me to develop and enhance marketing ideas, and examine what was important to the customer. The perceptual map made the marketing strategy visual and making certain valued elements relevant for customer perception. What is the relationship between differentiation and positioning of products or services?
I plan to research and learn how they manage their company and deal with competitors. By the end of this report, you will know and understand how Walgreens operates and why they operate the way they do. Started in 1901 by Charles R. Walgreens, Walgreens has become one of the leading pharmacies in the United States. Walgreen Pharmacies pride themselves not only on service but convenience and therefore outpace their competitors with the number of stores open 24 hours a day. Walgreens serves 4 million customers daily and fills
Started getting gray hair at the age of 20 and was completely gray by the age of 35. One of the Top 10 men on Vanity Fair's international best-dressed list, which was published in the magazine's April 2004 issue. He appeared again on the international best-dressed list in the magazine's September 2006 issue. Photographed as a baby by Diane Arbus for Harper's Bazaar. Commencement speaker for the graduating class of 2005 at Kean University and the class of 2006 at Yale University.