Ge Case Essay

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1. How had Jeff Immelt performed in the face of GE’s challenges? How much of GE’s trouble stemmed from uncontrollable events and how much from GE management decisions under his control? While GE missed its earnings estimates and the stock price began to fall, Jeff Immelt decided to invest more capital in the financial services affiliate, and the percentage of profit attributed to GE capital has reached 50%. Besides, Immelt put much of the new capital into buying businesses. He invested in green technologies, green infrastructure, and entertainment, also purchased Universal from Vivendi in 2004. From my point of view, GE management decisions should be responsible for its trouble situation. Immelt kept expanding aggressively into the future industry, most of which have not produced knocked out returns. And GE Capital still carries almost half-trillion dollars of debt, supported by equity from the parent. 2. Was Immelt’s past pay packages constructed to truly pay for performance? Would his new pay package focus him on the right metrics to deliver long term growth and results? I don’t think Immelt’s past pay packages constructed to truly pay for performance. From Exhibit 2, we can find that the stock price of GE fluctuated and experienced a downward trend since 2007. In the first quarter of 2009, the stock price fell below 10 dollar. Despite such a loss in value, Immelt has been paid about $90 million in salary, cash and pension benefits. This amount does not include the $5.8 million cash bonus he was “awarded” in 2009, or the bonus he skipped in 2008. Immelt has been with GE for 27 years but that pension is ridiculously high and would not be available at almost any other company for a 27 year employee. Immelt also has personal use of company jets, which cost GE $201,335 last year. What’s more, GE also spent $36,000 and change leasing Immelt's car. The new pay

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