Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing social responsibility in a manner that generates significant returns to their businesses. Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales (O.C. Ferrell, 2012). New Belgium Brewing saw social responsibility as part of a continuing process of building value.
New Belgium Brewing Company was founded on the ethics of sustainability and social responsibility. These set of core values and ethical concerns are promoting a business role model for cultural change. In their company’s values and beliefs, New Belgium does not only focus on monetary issues. They touch on a variety of topics that are socially responsible orientated. Culture, employee moral, authenticity, innovation, and environmental issues are all things that are focused on in their values.
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) The sustainable marketing concept B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept Answer: A Diff: 2 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? A) Marketing concept B) Societal marketing concept C) Strategic planning concept D) Sustainable marketing concept E) Consumer business concept Answer: E Diff: 1 Page Ref: 585 Skill: Concept Objective: 20-1 3) The ________ is specifically focused on future company needs only. A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept Answer: B Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 4) The ________ is specifically focused on the future welfare of consumers only. A) strategic planning concept B) sustainable marketing concept C) societal marketing concept D) consumer business concept E) marketing concept Answer: C Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 5) McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues.
Interview Questions ◦ Does OV have a stated set of cultural values? Rationale: This is a general question asked in order to develop a better sense of Organic Valley's specific attention to values. An organizations cultural values must be connected to business performance in order for it to benefit the organization (Daft and Marcic, 66) ◦ What brought you to your current position at Organic Valley? ▪ Rationale: The length of employment, depending on the worker, may help to indicate whether or not the organization has a high or low level of attention to values. If the employee has a long history with Organic Valley, it indicates potential sustainability over the long term, as the informants beliefs may align with the shared cultural values of the organization (Daft and Marcic, 67).
Sustainability is also defined by Guy Dauncey, stated that sustainability is a step of survival for present generation to living, working and behaving in the way that can sustain the healthier environment and preserved our heritage, culture and rituals for next or future generation as well(Dauncey, 2013). According to the World Tourism Organization Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability (Chen et al., 2012). The concept of sustainability is sometimes
In conjunction with their strategic initiatives, Nike has a strong foundation and investment in human resources (HR), which is used to enhance the capabilities of its leaders so that they can effect change and motivate those that follow them. In combination with both their HR approaches and their strategic initiatives, Nike has created the company’s strategy and mission that is based solely on the idea of sustainability. Nike creates a 360 degree picture of great business by putting their strategic initiatives and HR practices in sync with one another through this strategy. Sustainability is a challenge for any business or corporation, but Nike has chosen to use sustainability for many of its strategic initiatives. A few of these to name are creating a portfolio of sustainable materials, sourcing and Manufacturing, and market transformation.
The Lafleur Trading Company also strives to maintain great employee relations. They believe the employee is the lifeblood of the company. The company’s focus is not on profit but on the company’s responsibility to the customer, employee and community. The company values employees and customer relations. They strive to keep their employees happy while also meeting the needs of their customers.
3) It strives to be “greener“ than its competitors. 4) It has made an enduring commitment to environmental principles in its business operations and has a sustainability policy. It has been shown that sustainable businesses are more profitable than companies that don’t take sustainability into their business decisions. Modern investors are also more likely to invest in companies that show a commitment to the environment and have lower carbon footprints. My employer, Coffs Harbour
To what extent is the UK's economic growth sustainable? Sustainable development is a pattern of economic growth in which resource use aims to meet human needs while preserving the environment so that these needs can be met not only in the present, but also for generations to come. The current UK government supports the concept of sustainable development and focuses on a few main objectives which are social progress which recognises the needs of everyone where everyone should share in the benefits of increased prosperity and a clean and safe environment. Effective protection of the environment which is where we must limit global environmental threats, such as climate change; to protect human health and safety from hazards such as poor air quality and toxic chemicals. Also, careful use of natural resources where we need to make sure that non-renewable resources are used efficiently and that alternatives are developed to replace them in due
Zipcar Case Study: Describe the key elements of Zipcar’s business model. What are its quantitative and qualitative critical success factors? What must be done in order to succeed? Key Elements of Zipcar’s business model Value Propositions Zipcar service provides convenience (ease of use, freedom to travel, hassle-free “ownership”,, cost saving, and environmental friendliness for urbanites. They have put emphasis on convenience and cost saving to stand out from their North American competitors, who have been focusing on environmental benefits.