Advertising Synthesis Essay The growth of media has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has altered the perception of wants versus needs, which has led to a significant change of the economy and its consumer capital. Whether many would prefer to admit or not, advertising has changed society- modifying the way Americans think and act in today's day and age, though not entirely for the better.
The lucid shift in values has been from developing a meaningful philosophy in life to being well-off financially. Being an avid viewer of television, I have realized that the majority of the time is spent watching commercials and various advertisements for materialistic products. “In the course of a year, the average American will view approximately twenty-five thousand commercials” (Elgin 104). These commercials are not simply advertising products, but promoting attitudes, values, and lifestyles that are associated with them. “The unrelenting consumerist bias of television distorts our view of reality and social priorities, leaving us entertainment rich and knowledge poor” (Elgin 104).
There is several important news that needs to be heard and seen, but the TV news wants to bring in more audiences. In other words, the TV news would rather talk about cliché or useless topics instead of talking about the crucial events that had occurred, just for high ratings. Obviously, this shows that TV news want to make stories interesting by either talking about random topics or simply making an exaggerated story; thus, TV news are always biased when it comes to telling a
Is Television Good or Bad for American Society In today’s society television has become one of America’s greatest debates. Is Television good or bad for the American society? There are those that feel that television is entertaining and can assist in the learning process, while others consider television as having a grave impact on society. The Question asked today is television good or bad for American Society? It has been said that today’s television programing is a powerful medium that influences society in more negative ways, than positive ones.
Grand Theft Auto IV: A Materialistic Representation Staying home while playing video games is a way to relax, and in some cases, people preferred that way. Video games can bring people to the fantasy world that they dreamed of. If you asked a person what kind of video game they played, most probably the answer is Super Mario Brothers or maybe Pac-man. As time passes by, the technology is becoming more sophisticated and video game programming becomes one of the biggest industries today. Game makers and publishers make a lot of money by creating video games that can appeal to many audiences.
Sue Palmer is another sociologist that believes the increasing impact of technology and the media over the past 50 years is causing childhood to deteriorate. Palmer argues that in modern society there is a ‘toxic childhood’ due to an excessively screen-based culture which she feels is why there has been an increase in developmental conditions in children. She has reasons for some of these conditions, for example ADHD could be caused to screen saturation as the rapid changes of images on TV can make an immature brain go into overdrive resulting in the child seeing real life as boring. Palmer also believes the increase in screen-based activities has made it more difficult for children to develop literacy skills. Also Palmer
Around ninety-nine percent of families in America own a television, which means they watch TV a little bit each day. So Steven Johnson is writing to a very big audience and tries to persuade to them that watching TV makes you smarter. He starts out his article with a conversation of two scientists from the Woody Allen’s movie Sleeper. The script was supposed to be an opening joke because in the movie all the food that is supposed to be bad for you, turned out to be good for you in the future. The central claim of Steven Johnson’s article would be that watching TV makes you smarter.
Visual entertainment has shaped American culture and its value, it has changed the way we communicate with each other. Since 1950’s there have been televisions in homes, people were able to watch their favorite shows, and catch up on the world through the news. Soon after that cell phone came into place. People no longer see the value in communicating with each other face to face. Some would rather create a virtual living life and would “live there”.
Television allows people to know what’s going on in the world, it gives people endless hours of entertainment, and it even has a certain value in advancing people’s knowledge on certain topics. Whether or not people take advantage of the perks of television is the choice of the lifestyle they have chosen to lead, but the option is still available to them at any given moment. Many people could say that television is ruining American society, but that is hard to believe, seeing as it is probably the strongest, most widely available tool anyone has to get the word out about whatever they wish to say. With this being said, it is obvious that
Exposure to stereotypes In today's culture, children are exposed to more types of stereotypes than in any past generation. The modern age that has brought along more technological advances for this generation has also brought along more venues for children to be exposed to stereotyping. Movies, television, toys, and other marketing products for children are flooded with racial, cultural, and gender stereotypes. The jobs for parents and educators in increasing harder because of the amount of stereotypes in the media and the stores. The movies are the most problematic category for perpetuating stereotypes.