Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter
You can use this to your advantage by taking the long way around. Work up to something, or tell a more sophisticated joke, if that’s your thing. Here’s an example from my very own stream: Tweet Should you market your business on facebook? http://bit.ly/buRUQg Facebook Status Thinking about setting up a facebook page for your business? Not sure if you’re ready to take the plunge?
An “engagement” on the other hand, is how active its Facebook audience is with Carmex. When a person who likes Carmex on Facebook posts a comment on Carmex’s Wall, likes its status, or replies to one of their posts, the engagement level increases. These two metrics measure how many Facebook users like the Carmex brand, and also how active theses
The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment. For this, Porter's 5 Forces Model can be applied: 1) Rivalry among existing competitors (high: Facebook, Google) 2) Buyer Power (high: users of Twitter can easily switch if they feel that their privacy is violated) 3) Supplier Power (low: I don't see any real supplier for Twitter) 4) Threat of substitute (low: SMS, MMS, Emails and so on) 5) Threat of new entrants (high: anyone with good computer knowledge can create a social network) Alternatives Here is a brief list on the alternatives I think Twitter should take into consideration 1. Sponsored/Promoted tweets, 2. Sales of analytic tools and services to advertisers, 3. Sales of information to other data-collecting companies Recommendations There are two recommendations that can generate revenue for twitter and will also cater the issues Twitter is facing.
Mini case assignment Week 5: IPO PAPER- FACEBOOK Executive Summary About the company In July 2004, facebook was established by Mark Zuckberg with his fellow Harvard University students. Reuters (2013) defined Facebook as a company which is ‘engaging in building products to create utility for users, developers, and advertisers.’ From a user’s perspective, Facebook brings a new culture and lifestyle to people in most parts of the world. It is a social networking website which provides people a platform to obtain information related to whoever and whatever they concern. After registering to the website, users can find their friends through different ways including through personal email contacts, mobile phone contacts and even through the basic information you provide during the registration with Facebook. For example, if you provide the name of the university you attend, Facebook is able to find your schoolmates through searching its database of those who attended the same university.
The Face book application is owned and operated by Face book Inc., which was established in September 2006. A primary advantage is that it’s an online community that we can in touch, connect, and communicate and get to know others better over time. Face book is a very important part of many teenagers’ lives, and it us keep in touch with our friends and family. The social networking site lets you post anything you want on your wall to share with the world, but sometimes people never know that what they posted is taken as an offense by others. In Lauren Tarshis, Is Face book making you mean?
One of the biggest ways that big companies try to access the youth through advertisement is through social media. A Haunted House uses twitter Hashtags and a facebook Like Page to access it's target audience. All of the social media advertising has the same feel and message “You are young, we are young, you should watch this”. By using the twitter Hashtag, it allows the target audience to do most of the advertisement. Every time someone tweets using the Hashtag #AhauntedHouse, it shows up on the Hashtags timeline search and you could see what everyone is saying about the movie.
He thinks the students should be taught interpersonal intelligence and learn when, where, and what kind of internet usage is appropriate. Also in his essay it’s pointed out that many students are addicted to Facebook which tally’s 250 million hits everyday and ranks 9th in overall traffic over the internet. That kind of social networking affects all forms of academe. Additionally, online communities have a lot of factious information. It’s easy for a person to create a factitious profile and use these anonymous profiles.
When we talk with people in real face to face we can show so many expressions also we can share our feelings by our expression as well but in Facebook it’s all about commenting and posting that can never make others feel what and how and which way we feel that time. Our brains appear to be able to confidentially resonate with other’s actions and this process may allow us not only to understand what they are doing, but also in some sense, to experience it
He must be able to produce great content that is intriguing and will bring in new guests to the lodge. Social Media Interaction: Based on a recent study “61 percent of customers read online reviews before making a purchase decisions” (Tagrin, 2014). Sites such as Yelp & TripAdvisor play a pivotal role in a business’s success. These sites make it simpler for travelers to get a sneak peek into what kind of experience they will get if they decide to book with the hotel. It is crucial for Tristan to make good use of these sites and to see what people enjoy and what they don’t enjoy about his hotel.