How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9). At this time, films were beginning to incorporate voices of the actors, known as ‘talkies.’ In the United States, they helped secure Hollywood's position as one of the world's most powerful cultural and commercial systems. Until this point, it was unprecedented that woman sought fashion trends through film. Originally woman looked for trends through advertisements in newspapers and magazines (figs 5 and 7). Woman indulged themselves in fur and silk, if they were wealthy enough.
Creative Product Promotion Walkers use many promotional mixes in order to achieve their marketing objectives; I will be looking at whether these actions in the way they do it are good enough to realistically achieve their marketing objectives. Place The place is a great promotional tool as well as it can bring the companies presence all around the world. Walkers use the element of Place by promoting their products on TV shows, Bus Stations, Magazines and On the Internet. Many of the walker’s ads include Gary Lineker, a famous football figure who represents the face of Walkers. Everyone recognises him and associate his football excellence with the brand of Walkers therefore achieving further sales, more profit, a good customer satisfaction
Innovation A Canadian innovation that not only changed Canadian history, but the world history as will, the Blackberry. From starting off as a pager to becoming the fifth most popular cell phone manufacturer in the world. Blackberry controls about 20% of all Smartphone sales in world. The name Blackberry is one of the strongest name in the cell phone world as it unique design and features separates its self from other phones. The phone has a full Qwerty keyboard at the bottom and screen on the top, this design was such a success other cell phone companies started to copy the design.
The text Mariah Burton Nelson, “I Won, I’m Sorry” is centered on the culture of women athletics during their athletic career, how they must always create the atmosphere of femininity to accept being a winner. Most professional women athlete today in 2012 feel a degree of femininity is essential to having a successful career. A good point is how women athletes have crossed over to more feminine competition as beauty queens, swimsuit models for “Sport’s Illustrated” to escape connotations such as; the female athlete being associated with being a lesbian. The author of the text notes how the media plays a great role in determining how the public perceives female athlete roles. The addressing of the media having a role in projection of a female athlete role interjects the media may not always send the best message concerning a female athlete, which is a message of femininity concerning the athlete.
Hassiba Boulmerka an Algerian competitor, who competed in the 1992 games in Spain states that she wins give her confidence for all women in her country. She is a strong woman who believes every woman who wants to compete should do it. She states that even though some people may not approve of her competing, she has her friends and family supporting her. In document 10, Ali Kabir, a sportswriter talks about the rise and fall of Pakistan’s men field hockey team. He believes that the 2000 Olympics reflected their social values and from national pride to self-promotion.
They do just more than promote a product; an advertisement helps wage for jobs, educate people, and also explains how to make our lives better. (Doc, D) Maria Culpa says advertisements are necessities of life, which is true. (Doc. C) The ads on posters, magazines, billboards, mail, internet, television, cars and so on are what keep countries in a unwavering economic state. When analyzed, ads can be seen as a way to assist countries in a lot of diverse ways.
A brief biographical statement about Oprah; At 18, she won the Miss Black Tennessee pageant and a year later became the first black woman to anchor the evening news in Nashville. Winfrey further honed her broadcast skills in Baltimore before moving to Chicago to host a daily talk show in 1984. She was so popular that the series (A.M. Chicago) was renamed in her honor and became a national hit in syndication in 1986. Oprah quickly became a household name, a wildly successful yet still accessible woman who struggled with her weight and talked about surviving sexual molestation. But hosting a talk show wasn't all Winfrey had in mind.
Women Sportscasters By Andascha Moore-Pryor Media Programming November 14, 2011 | | | | Mrs. Harry Johnson | Jane Chastain | | | | | | | Lesley Visser | Leandra Reilly | | The first network program that had a featuring female sportscaster debut was in 1948. This was the representative of NBC’s Sportswoman of the Week. It was a 15-minute sportscast, featuring a lady named Sarah Palfrey Cooke, who was a 13-time national women’s and mixed double tennis champion. She was known to have interview outstanding female athletes of the time. Despite her athletic achievements, Cooke was often regarded as simply a “beautiful” Boston socialite.