People are more cultured now and have more money to spend, so are looking for new holiday experiences. In this report I will give examples of the different Specialist Tourism providers that provide special products and service to their customers in a special market. The companies are small; web based, to large vertically and horizontally integrated. The large companies have high street shops for you to visit. Some of the companies only offer certain holidays, while the bigger ones offer multi holidays.
This inter – connectivity has led to some people arguing that this has led to a shrinking world through communication. Secondly, the introduction of internet – based companies such as Facebook and Google allow many people in both MEDCs and LEDCs to increase how connected we are with the world. For example, through Facebook, we are able to talk with someone in real time or even see them in person through web cams and so on. Google allows us to see the landscape of a certain geographical area through Google Maps. This can lead to the argument of a shrinking world, as we are able to experience the landscape of a certain geographical area at our will and talk with people in other countries through messaging platforms, leading to the concept of a shrinking world for many people.
Using direct distribution channels cuts out the need of a middle man. There are two types of direct distribution channels. There are “selling agents”, who work for the company and sell the company’s product(s) to customers through mail-order, storefronts or other means. The second is to sell things over the internet because it is globally available to customers. Now, when you want to book a flight nowadays all you have to do is log onto your pc, tablet or mobile and access the internet, log onto the website and select your destination, then finally accept the cost.
Calyx can run a mass of online ads in a short period of time such as before busy holidays like Valentine’s Day and Christmas even on a relatively tight budget. • Calyx could differentiate their brand and products from other major competitors who have been advertising extensively through mass-media. • Since Calyx has already received orders via their website, online advertising could make customers have a seamless shopping experience. And it could prevent customer secession and customer complaints. • Calyx could track and receive more accurate feedback through internet advertising.
This affects us greatly because what we give is what we now get. In chapter one Pariser states, “Your behavior is now commodity, a tiny piece of a market that provides a platform for the personalization of the whole internet". To put in other words, your personal information is sold so businesses know what to sell. An interesting quote is added in this chapter, “If you get something for free, you’re the product, not the customer"(Pariser45). What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads.
Furthermore, postmodern tourism is said to break down traditional boundaries and replace them with a universe in which image, illusion and irony predominate (see also postmodernism). Third, other potential indicators of prestige include souvenirs, gifts, photographs, postcards and suntan, all of which can point to the relative affluence of the holidaymaker, and, in that sense, constitute symbols of conspicuous consumption. However, this association is
AO2- Swot and PEST analysis for Easyjet In this piece of coursework I will be analysing the SWOT and PEST analysis for the easyjet airline. |Strengths |Weaknesses | | | | |EasyJet operate a fast and efficient service with an average |They do not offer free food service and passengers have to pay for | |turnaround time of 30 minutes or below. This enables them to maintain|food and drink onboard the aircraft. | |a reliable and hassle free service to their passengers. | | | |Domestic air travel is an extremely competitive industry with | |EasyJet offers an online promotion alert which is e-mailed to |EasyJet’s main competitors being Jet2, BMI Baby, Ryan Air plus a host| |existing customers and contact on the company’s database.
Luxury 2. Upscale 3. Extended stay- (7-10 days) kitchenette, mini apartment 4. mid price will food service- restaurant/ room service 5. mid price with limited food service 6. economy/budget * **OVERNIGHT ACCOMODATIONS** 1. EUROPEAN PLAN- no meals included 2. AMERICAN PLAN-all meals included in one price- resorts 3.
Intelligent loss of sales (e.g, 350 count of advil only option, those who need it will buy it).- helps with efficiency Treasure-hunt shopping environment i. Irresistible deals on luxury items- purchased on grey market! ii. One fourth of products always changing 1. So people buy bulk and don’t need to come back as often for those items.
Chapter 2 1) Of what value is learning the fundamentals of tourism’s long history? It is valuable to study this because the first travelers and explorers were the ones who laid the groundwork that modern tourism is based on. What people want and need from traveling and touring countries hasn’t changed much, so learning about this only helps us understand what people want. This is from basics of having and knowing areas have good transportation, what areas to visit and how to visit them. We couldn’t know this if we didn’t know what people liked to do, what could pose dangers to them, and what they wanted, we couldn’t create situations that would allow them to visit areas.