Erik Peterson Case

1689 Words7 Pages
Erik Peterson (B) Case Study Erik Peterson (B) Case Study Background CelluComm CelluComm, founded by its President Ric Jenkins, grew from a small California based system to a $200 million cellular company. During the FCC’s distribution of “territorial licensing” for the development of a mobile infrastructure, CelluComm attained several metropolitan territories as well as later purchasing 12 rural licenses from rural entrepreneurs. One of these rural territories was Green Mountain Cellular Telephone Company (GMCT). Green Mountain Cellular Green Mountain Cellular Telephone Company (GMCT) is a cellular mobile telephone system in an area that encompassed several cities and towns in New Hampshire and Vermont. GMCT is considered a “pre-operating” system as it is still in the construction phase and had not yet begun operations. GMCT is currently a month behind schedule and only three weeks away from its newly revised turn-on date. Erik Peterson, a newly minted MBA with no experience in the cellular industry was interviewed and hired as general manager of GMCT by Ric Jenkins. Industry The cellular mobile industry was born in the 1980’s when AT&T perfected a ‘cell’ technology where a geographical area was divided into a honeycomb of cells with a tower in each cell. The towers were equipped with radios and antennas to communicate with a person’s cellular phone. The towers were connected via dedicated lines to a Mobile Telephone Switching Office (MTSO) which was connected to the ‘land line’ network that handled calls as it always had. Mobility was truly achieved when the MTSO was able to detect and instruct the cellular phone to transmit to a different tower at a different frequency. Problems Technical Problems Upon taking his position at CelluComm, Peterson was notified of Jenkin’s goal of having GMCT up and running by February 1st, but technical issues

More about Erik Peterson Case

Open Document