Environmental Case Study: Kudler Fine Foods Environmental Scan

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Running Head: KUDLER FINE FOODS ENVIRONMENTAL SCAN Kudler Fine Foods Environmental Scan Kudler Fine Foods Environmental Scan Kudler Fine Foods is a gourmet food shop with three locations in the San Diego Metropolitan area. Kathy Kudler is the owner and her vision was to create a store that offered a wide selection of the freshest ingredients along with the tools a gourmet cook could ever want. Not only does it have reasonable prices it offers one-stop shopping for the gourmet cook. Environmental scanning is a method that monitors a firm’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans (Business Dictionary, n.d). The objective…show more content…
Also revealing was that 18 to 34 year olds adults are the most likely to buy gourmet foods. It is interesting to know that consumers in the western United States are 13% more likely to buy specialty foods than the rest of the country” (Gourmet Retailer, 2009). By specifically catering to this group Kudler can increase their market share. REFERENCES A Bacal & Associate (n.d.) What is an environmental scan? Retrieved on November 15, 2010 from http://work911.com/planningmaster/faq/scan.htm BusinessDictionary.com (n.d.). Environmental Scanning. Retrieved on November 15, 2010 from http://www.businessdictionary.com/definition/environmental-scanning.html Kudler Fine Foods Virtual Organization. Retrieved on November 15, 2010 from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/Index.htm The Gourmet Retailer, Today’s Specialty Food Consumer 2009 (2009). Retrieved on November 15, 2010 from

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