The company was the first to introduce diapers that focused on skin care, using baking soda for odor control and aloe vera as a skin-soothing treatment. These new products were responsible for increased grocery store channel penetration between 1995 and 1997 and earned them an award for the most innovative children’s product in 1997. 5. Drypers Corporation has relied heavily on print advertising in parent-oriented magazines and they regularly place coupons in daily newspaper food sections. They also ship thousands of diaper samples to pediatricians annually, along with coupons.
Chandler was the company’s first CEO and lead Coca-Cola into the next century primed to conquer the beverage industry. Presently, Coca-Cola continues its hold on the beverage industry and is sold throughout the world. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches. From the early beginning Coca-Cola has grown to the world’s most known brand, with more than 1.6 billion beverage servings sold each day.
Environmental Trend Analysis-Gatorade Xtremo By MBA 6110 Dr. Thomas Steinhager Thursday, January 21, 2010 Environmental Trend Analysis-Gatorade Xtremo 1 Abstract The product that I have selected for this project is Gatorade Xtremo. Gatorade launched Gatorade Xtremo, a new line of fruit-flavored drinks targeted to Hispanic athlete consumers in March of 2002. As labor and market populations diversify at astounding rates, attention to diversity is undoubtedly an important business concern. Companies such as PepsiCo, Johnson Controls, and Pfizer Pharmaceuticals (among many others) tout diversity management as being “a key to competitive advantage.” Yet, in many organizations, decision makers have yet to embrace diversity as a vital component of overall business strategy. Though considered “the right thing to do,” diversity strategy is not perceived as being a top priority regarding the success and profitability of these companies.
The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually add carbonated water with the concentrates and sweeteners and then bottle the product and sell it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft drinks, juices, sports drinks, teas, and water.
The 30 product lines were divided into three operating divisions: Beverage, Food, and General Management. Lipton brands were among the leaders in tea, soup, and salad-dressing markets. Lipton was the dominant supplier of tea to the retail trade in the United States, and tea continued to account for over 40 percent of the company’s revenues. In the industry, Lipton had positioned itself in the growing market for convenience and instant foods. Looking toward the future, Lipton’s marketing strategy was to strengthen the position of its tea business and other segments in which the company held a dominant position.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. [1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners.
Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners. Starting in May 2009, Snapple was made with sugar, not high fructose corn syrup. However, in certain areas, the old Snapple is being sold in stores, although is becoming more and more rare. Current Scenario: Currently, there are four different types of Snapple: Tea(diet and regular), Juice Drinks, Lemonade, and Bottled Water.
While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit. As PepsiCo initiated the acquisition of Tropicana for $3.3Billion in 1998 (New York Times,1998)3, it have set itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats, Gatorade, Lay’s and Aquafina have also contributed positioned PepsiCo as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22,000Million. The reluctance to diversify was evident when Coca-Cola decided against acquiring South Beach Beverage Company after negotiating for two years while Pepsi made an offer and in weeks acquired the SoBe brand New Age juice company, which gave Pepsi access to a market completely bypassed by soda
1. From 1972 to 1993, why did Snapple flourish when so many small start-up premium fruit drinks stayed small or disappeared? The reason behind the Snapple’s success can be understood by evaluating 4Ps of marketing. First of all, Snapple Product came with a motto “100% Natural” and therefore took the attention of young and health-conscious people. They broadened the product line with numerous beverages with their iced teas particularly in demand.
Bradham had several flavors but the most popular, created in 1893, was called “Brads drink” and consisted of vanilla, sugar, carbonated water, rare oils, cola nuts and pepsin. Brads drink was renamed Pepsi Cola in 1898 because of the two ingredients that are used in the drink Pepsin and Cola nuts. The trade name was purchased for $100 and the new name was trademarked on June 16th, 1903. Pepsi Cola was purchased in 1931 by the Loft Candy Company where the drink was made popular again after being lost by Caleb Bradham in 1923. In 1940 the first jingle “Nickel Nickel” which referred to the price of the drink was released for advertisement.