Cosmetic beauty allows you to be diverse and express yourself, it also allows you to try to test and come up with many different looks. Generally speaking one day you could change your look, and be chic and sexy, while on another day you could calm your appearance down and have a more innocent and sweet look. Confidence is the key in the cosmetic outlook. Many females feel more beautiful and nice about themselves due to the fact that they have makeup on; you could say that cosmetics help people feel more self assured about themselves. In today’s generation people are a lot more judgmental, therefore many women believe they have imperfections and flaws.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
In Amanda Fazzone’s article “Boob Tube,” she explains how TV. show heroines are empowered only because they “bask in the sex object role,” even though NOW (National Organization for Women) states that these “intelligent” and “well-rounded” women are able to “break out of the sex object role and portray authentic people.” Fazzone questions NOW’s credibility for their criterion of their idea of authentic and intelligent women. “If heroines like Felicity are empowered, it’s only because they’ve decided that what really drives female power is sex,” Fazzone states at the beginning of the article. Fazzone takes a stand against NOW asking how they choose their endorsements. NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about?
In stead of using fashion models, it used natural looking women to convey the benefits of the product. b. Dove’s marketing positioning in the 2007: Post 2000, Unilever decided to promote Dove to a Masterbrand which included incorporation of many product lines such as hair care, skin care and deodorants. The positioning was focused on the consumers’ needs, expectations and points of view, rather than the benefits and features of the product. Rather than focus on functional benefit of the product, Dove focus on need to feel good through their “Real beauty” and “Self Esteem Campaign”. They used oversized models,
She tries to get this point across by stating that "Aging beautifully used to mean wearing one's years with style, confidence, and vitality. Today, it means not appearing to age at all.” In addition to being accepted by the media, feminists perceive cosmetic surgery in a constructive manner as well. Bordo reluctantly admits that the feministic approach to cosmetic procedures is that it allows women to changes themselves for the better, in a way to make them feel more secure and
Rhetorical Analysis Final Draft Wonderland not so wonderful Many people think that Disney movies are a positive influence on children especially girls, but the real question is, are these imaginative fantasies a positive thing? In the article “Escape from Wonderland: Disney and the Female Imagination”, the author Deborah Ross analyzes a series of Disney films and their influence on female culture. Ross breaks down three films that feature a heroin; The Little Mermaid, Beauty and the Beast, and Alice in Wonderland. She provides both an informative and argumentative analysis regarding females of all ages and their imagination. Her evaluation is very successful through the use of imagery, sentence structure, and logos to get her point across to her audience.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
Being concerned (as I am such a compassionate being), I rushed to find its source; I was shocked to find that it was my good friend Suave. I quickly asked her what was that matter and she overdramatized the following: A woman of great beauty or at the very least natural beauty came to the aisle that day. She looked as if she were a very important business woman; however, she dressed very strangely, as though she were trying to hide her beautiful complexion behind her glasses and slightly masculine cloths. What made her choose that bottle? Did she find its look to be more appealing than the thousands of
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
The hair should also be properly maintained with the proper products to give you the celebrity look. (Harris & Lester, 2002) The influence of advertising such a physic can be evidently seen in the lives of people. The number of anorexic individuals is rising because people want to attain this ideal slender body. The nutrition sector blames the media for causing people to starve themselves in order to be perfect like the women who feature in