Trainer Evaluation The task that I was set in this part of my media coursework was to create a marketable trainer, also a magazine advertisement plus a billboard to market my creations to the target audience. To start the shoe project we did some research on existing footwear ads. For example, we looked at the latest “Nike air” advertisements in great detail. We mainly studied the magazine advertisements, looking at the font, and how it is positioned to attract and appeal the audience. To make the decision on what type of trainer we designed, we made a questionnaire for other pupils in our class to fill out to get a better idea on what people liked and didn’t like.
Shuzworld Analysis: Output, Forecasts, Quality JGT2 Decision Analysis, Task 3 Introduction: Shuzworld is a national retailer based in Omaha, Nebraska that focuses on selling shoes, boots, and sandals. In addition, the company produces its own line of products that include work boots, sandals, rubber boots, and rainwear; along with sport and adventure footwear (MindEdge, 2014). The purpose of this report is to provide recommendations based on several analyses involving the company’s volume of output, sales volume forecasts, and product quality. A. Manufacturing Recommendation: Shuzworld is in the beginning stages of producing the new Samba Sneaker product line.
The company will need to come up with a marketing strategy to bring the product to the forefront where everyone will be aware of it. The company will need to study and look into the laws of De Leon 2 dealing with foreign countries. Another possibility might be to look into a partnership with a company that has already expanded globally. In order for Audiotech Electronics to Market their product they might want to contract a company like Mintel. Mintel leads the market in obtaining information and analyzing in market research.
Businesses have always been designed with a target market area in mind to sale to. The retail business is also one of these businesses that have target markets. In creating these target markets, race has seemed to come into the factor. If race has come into the factors in creating these target markets, how has the retail companies made sure to target the types of customers they would like? In creating a campaign to reach a companies target market, the factors that the company usually discusses to reach people are the type of commercials that will be shown, what channel the commercials will be shown on, what areas advertisements will be placed, what magazines advertisements will be placed in, and what public figures will be placed in these advertisements.
In developing your answer, consider such factors as amount of equity capital needed, business liability, and taxation of the venture. The startup costs seem low, considering the materials aren’t hard to obtain or expensive so I would suggest a proprietorship. Starting he should only hire one sales representative; he should be another representative. He is going to take the grunt of the liability but in these beginning stages costs are low so the risk isn’t terribly high. B. Phil is concerned about trying to protect the intellectual property embedded in his Pedal Pusher product idea and prototype.
Stephen Whitlatch Professor Kurtz Sports Marketing and Promotion 22 April 2015 365 Golf Simulation Business Opening Marketing Plan Outline I. Executive Summary A. This marketing plan is designed to give us a guide for a new retail store, 365 Golf. Included in this plan is a market analysis, a target market summary, a SWOT analysis, our goals, and market strategy. My goals for this plan are to devise promotions to attract target customers, identify strengths, weaknesses, opportunities, and threats, and to identify the target markets, demonstrate products, services, and prices, and to identify competition.
MARKETING SPOTLIGHT- NIKE Discussion Questions 1. What have been the key success factors for Nike? Signing up successful celebrities who people admire and strive to emulate Being the market leaders in designing sports equipment and accessories Understanding the market and consumer expectations in new markets helping in delivering exactly what they need. Sponsoring leading teams across various sports, youth leagues and academies. 2.
I think that using common sense you can choose what product is good and which is bad and if you should go one route or if you should go a different route. In business you have to use your head but when it comes to for example his product then you are choosing a product with harsh chemicals or a product with less harsh chemicals, better for the environment, and good for the people using it then it should be common sense however many companies because of cost will go with harsh product because it is cheaper but they aren’t using common sense. I agree that in many
Free offer - It is not likely, in today's context, that sellers would want to pay for listings on your website because there are too many competitive websites out there. One thing you may consider is to offer free listings for, say, 6 months. Sellers, however, may not mind paying for the advertisements if your website is proven to be effective. The free offer is to attract sellers to visit website and submit their listings. Free offer may also be given to magazine advertisers as a value-add to their existing advertising in the magazine.
A free market also ensures that people can run their business in whatever way they see fit, without being disadvantaged by outside forces. This type of relationship is called freedom of contract. A free economic system compels entrepreneurs to provide the wishes of the consumer by consistently seeking to offer not only better products but also new products that fulfill consumers' needs. However, a free economic system does more than satisfy the needs of the majority; it also allows for groups with special interests or needs to have their needs met much better than they could in an economy with strong central planning. In the end, the free economic system can fulfill almost everyone's needs and wants, while ensuring profit for everyone.