Dirt Bikes Usa Analysis

Dirt Bikes USA Analysis
Dirt Bikes USA is a small privately owned company that makes and sells its own brand of off road motorcycles. The main goal of the company is to produce motorcycles that outperform the competition’s bikes, and look better while doing so. The company would also like to promote stronger relationships with their customers. To this end they have started a Dirt Bikes USA Owners Group. The President, Steven McFadden and the CEO, Carl Schmidt both have engineering backgrounds and are motorcycle enthusiasts. This leads to an informal and open corporate culture. This corporate culture stresses attention to detail and high quality. The president and CEO stress continual learning and invite innovation by inviting all employees, distributors, and retail customers to contribute ideas on how to improve the company’s products and service.
The main product of Dirt Bikes USA is motorcycles. They build their own models that are optimized for either off road use or racing. They design and manufacture their own frames, and then build out the motorcycle using high quality parts from various manufacturers around the world. They also operate a parts and service subdivision that accounts for about 15% of total revenue. Dirt Bikes USA currently produces four models of motorcycles: the Enduro 250, the Enduro 550, the Moto 300 and the Moto 450. They don’t sell directly to retail customers; instead they rely on a network consisting of 40 dealers throughout the West and Midwest of the U.S.
There appears to be only one manager employed by Dirt Bikes USA, the marketing manager. There are 120 production workers, 6 people that could be called “knowledge workers”, and 2 information workers. Since there is apparently only one manager, it couldn’t really be said that there are levels of management. The organizational chart for Dirt Bikes USA would appear as this:
CEO and COO