Difference in Culture

501 Words3 Pages
Chapter 3 Difference in Culture 1. Introduction Differences in culture across and within countries can affect international business 2. What is culture? Culture – a system of values and norms that are shared among a group of people and that when taken together constitute a design of living. Values – abstract ideas about what a group believes to be good, right, and desirable. They are shared assumptions about how things ought to be Norms – the social rules and guidelines that prescribe appropriate behavior in particular situations Society – a group of people who share common set of values and norms a. Values and Norms Values may include a society’s attitudes toward such concepts as individual freedom, democracy, truth, justice, honesty, etc Norms include: folkways and mores * Folkways: the routine conventions of everyday life (Eg: appropriate dress code in a particular situation, good social manner, etc). But violation of them is not normally a serious matter. Folkways also includes rituals and symbolic behavior. * Mores: norms that are seen as central to the functioning of a society and its social life. Violating them can bring serious retribution. b. Culture, society and the nation-state c. The determinants of culture The values and norms of a culture do not emerge fully formed. They are the evolutionary product of a number of factors, including the prevailing political and economic philosophies, the social structure of a society, and the dominant religion, language, and education. * Social Structure: refers to its basic social organization. Two important dimensions: the degree to which the basic unit of social organization is the individual, as opposed to the group; the degree to which a society is stratified into classes or castes * Individuals and groups * Individual: In many Western universities,
Open Document