Dean Winters As Teenage Girl In Pink Truck

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Mayhem Is it important to have humor in a T.V. commercial? If a product has a natural energy or excitement already, then humor probably isn’t necessary. However, insurance companies have apparently come to realize that their product needs the assistance of humor in their advertisement. Insurance advertisements from a few years ago had a tendency to be more serious, like Prudential’s “Own a Piece of the Rock” or Allstate’s previous ads with actor Dennis Haybert talking more seriously about insurance losses. Insurance giant Geico, a Warren Buffet owned company, started using humor a few years ago with the Geico Gecko and the Cavemen to sell insurance. Everybody needs insurance, and it is a competitive business, but Allstate is hoping to tilt the scales in their favor with a character that they have created called Mayhem. Mayhem grabs your attention with humor, he shows the craziness that can happen in life, and how Allstate is there to protect us, making this a pretty effective advertisement. Mayhem is a humorous, exaggerated depiction of the things that can go wrong in everyday life. The commercial, “Dean Winters as Teenage Girl in Pink Truck”, starts with a man driving a pink truck, while…show more content…
Allstate wants the consumer to know that after Mayhem has done his damage, they will be there to help with the repairs. In this commercial, Allstate is using the irresponsibility of a hit and run driver to demonstrate the services and coverage that they provide. In a crowded field of interesting characters like Statefarm’s driver who canceled his policy and wants to come back after crashing his car into the side of a building, or Progressive’s Flo the Insurance Lady, Allstate is hoping that Mayhem’s extreme, dry sense of humor will create a brand recognition that will put them in front of their

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