Review chapter one in your eBook. The marketing process involves five steps, the first four of which involve the steps to create value for customers. Discuss how your organization creates value through the marketing process. or 2. Review chapter two in your eBook. Managing the marketing function begins with a complete analysis of the company’s situation.The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).
The SWOT analysis will be useful to Mr.Michael Rapino, the CEO of Live Nation, in creating strategies for a sustaining business model. The music industry is struggling; by conducting SWOT analysis, Mr.Rapino will get to check the pulse on their strengths and weakness. Typically, the strengths can be exploited and mitigation strategies can be employed to handle weakness. The analysis will also help him with the opportunity to identify new market segments or expand within the current market. Another key thing to derive from the SWOT analysis is to identify the potential threats and create strategies to meet or overcome them.
Unit IT 2 As Exemplar October ICT INSET 2009 Complementary Therapies Background Detailed Assessment Grid Description of the organisation Candidates has clearly describe the where it is, what the organisation is; Ethos and house style Identification of 3 types of documents used by the organisation. 3 different types of document identified + purpose for the organisation To inform customers about special events Flyer happening in the organisation given out in the street by hand Leaflet To give out more detailed information about an event placed on desks or plastic display racks Write letters to customers in the database Mailmerged letter Website More of a general description of what a web page is and advantages.
These interviews would have been with key stakeholders in the company. • It also says they collected information from loyal customers identified by the marketing departmentl; ie. focus group • Finally, Jim and his team collected information about existing systems. • Research competing companies, vendors, trade journals 2. Examine Table 5-1.
P3: Describe how the websites of three organisations have been designed to appeal visually to their users. Initiation In this assignment I will be assessing the features, design, accessibility, usability, etc. The businesses I have chosen are the same one which I had investigated in the first couple of assessment. As I have known from the past of researching the businesses I will be further observe the main three factors which are website design, Visuals and Accessibility. The chosen websites are Amazon.com, ALS.org and BBC.co.uk.
The reason they do this is so when the performers come on stage everything is set up and ready to go instantly so they don’t waste any time messing about. The Second aspect of live performance this report will cover is an Event Organiser. One of the tasks that an event organiser must do is create various form of advertising which may include radio advertisements, getting in the NME gig guide, small ads in magazines/newspapers all explaining to the reader/listener where the gig is, when the gig is and how much the entry is. Another job within being an event organiser is
In turn attempting to create loyalty and "friendship" with an inanimate object, yet the author explains how consumers may actually enjoy it. By developing promotion strategies that can deliver a message to a consumer, as well as being able to create a clear message is how this article can relate to Integrated Marketing Communication. It is basically the definition of it because this articles writes about some of the major companies that are using medias such as twitter, facebook, or instagram to portray their products or services. It talked about how Apple is one of the companies that have been able to successfully make consumers build some sort of friendship with their products. This article also relates to IMC because the author speaks about CMO's and how they use the media strategies to try and make their products "speak" to consumers.
M 1: Analyse different type of business information and their source? In this task, I am explaining the different source and information that Sainsbury used for their business and how it is used in Sainsbury’s as well. These resource and information help Sainsbury a lot in order to achieve success. Strategic management is a process that Sainsbury used to know about their purpose, objectives and desired level of attainment. It helps the organisation to plan or take action to achieve their objectives or purpose.
You need to do more than simply mentioning published influences. Play short examples of songs or artists that may have influenced the creation of “your” song • Discuss and share critical writing and commentary on the song or artist to back up your claims that we will still be caring about this artist in the year
Following the phone meeting held between September and October 2012, the group compressed the strategy list into three umbrella categories, which were as follows: • Reevaluate the job designs of all roles • Reevaluate the remuneration of all important roles • Devise the talent pipeline for main roles in less-populous areas Step 6: Action and Accountability Basically, strategic workforce planning was an essential element of the strategic as well as business planning process. The accountability and action step were considered as a feedback step. The team devised a set of actions, which could be conducted to address every