Csr Issues of Starbucks

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1. Introduction Starbucks are well know for they care about social responsibility and corporate governance, but they also have been suffered some issues that help them become better. In this report, it shows two issue that Starbucks has occurred in their business. One is about social issue of trademark for Ethiopia farmers. The other is political issue of supporting wars in Israel and their American armies. Using other theoretical analysis to examine the issues, the report further supports findings and implication based on the issues. In the end, this reports also shows the opinion to improve for Starbucks. 2. Social Issue: Trademark for Ethiopia farmers 3.1 Argument between Oxfam and Starbucks Starbucks blocked Ethiopia to apply trademark for their coffee beans. The Oxfam which ever corporated with Starbucks to execute ethical activities, this organisation raised Starbucks this industry bullying behaviour. Starbucks denied that they intervene this ethical-consumption advocates, and accused Oxfam misleading the consumers. They propose that the reason do not allow trademark is based on the scheme of CAFE (Coffee and Farmer Equity). However, in Oxfam's point of view, Starbucks should aid the poor, and they should not treat this as an excuse. 3.2 Argument between Ethiopia Government and Starbucks Ethiopia is the most poor country in the world. The Ethiopia Government attempts to support Ethiopia farmers to apply trademark. If the farmers can acquire the right of trademark, it will help poor farmer to earn more money (Melvin, 2012). On the other side, Starbucks argued that it will only increase the complicated degree of law when farmers achieved the coffee bean trademark. The other reason, Starbucks considered that the main purpose for Ethiopia Government is to apply trademark as the benefits to boost their income. In fact, The Government does not

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