Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products.
By working with Conservation International on projects in the Chiapas from Shade Grown Mexico to coffee purchasing guidelines, Starbucks continues to show they are a leadership company when it comes to biodiversity protection and sustainability issues. It was the CI who holds the initiative to contact with Starbucks. Starbucks also mentioned that “you’ve got to put yourself in our shoes” meaning Starbucks would always consider their products top quality. I think Starbucks know that collaborate with conservation international would bring them a lot merits. Otherwise they may not pay much attention to it.
Over the years Starbucks has grown to understand the importance of working together and taking care of one’s investments. One way of ensuring that Starbucks always gets the best products (materials) is through ethical sourcing programs. Starbucks is committed to always buying and making available the best high quality, responsibly grown, and ethically traded coffee that will help create a better future for farmers. Examine the importance of demographics and physical infrastructure. Analyze the influence of
Another popular charity is the All Books for Children book drive (ABC). I feel that the reason for the successful longevity of Starbucks Cafes is due to Howard Schultz’s leadership that is an example of the collaborative style that incorporates a social view. His leadership is a sign of the ties and displays what is needed in the modern business environment. The modern business environment is much more competitive and complex; plus, the place that an organization has to maintain to stay competitive is at a much higher speed than many years ago. In order for organizations to be enormously effective, they move from the old style of senior management that maintained direction and control.
Starbucks is a star performer in executing a broad differentiation strategy. The competitive approach that Starbucks employs is a broad differentiation strategy. Starbucks successfully offers unique product/experience attributes which a wide range of buyers find appealing and are willing to pay for. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. Because Starbucks is successful in executing its differentiation strategy, it is able to command a premium price for its products; increase unit revenues; and capture, maintain, and grow consumer brand loyalty.
* 1. Controllable Elements & Uncontrollable Elements A successful marketing manager blends price, product, promotion, channels of distributions, and research activities to capitalize on specific demands. These elements can be altered in the long run, and usually, in the short run, they are adjusted to changing marketing conditions, consumer tastes, or corporate objectives. Hence, they are controlled by managers to adapt to changing market environments and different global market conditions. Specifically for Starbucks, they have built success of the franchise by developing a name brand and image that connects with the world.
Customer value proposition is leveraged around serving the coffee experience into everyday lives. Quality Coffee, great service and atmosphere combine for a completing value proposition. Working directly with growers to purchase green coffee beans, overseeing the custom-roasting process, and controlled distribution ensure a quality product. While extensive training confirms excellent customer service, clean and well-maintained worldwide stores that reflect the personalities of each community, thus building a high degree of customer loyalty. (Starbukcs Corporation, 2012) In 2010 Starbucks declared a dividend for the first time and key
Starbuck’s Ethics and Compliance Ethics and compliance is a vital part of Starbucks success. Their organizational mission includes inspiring and nurturing the human spirit by indulging one person, cup, and neighbor at a time (Our Starbucks Mission Statement, n.d.). The leaders of this publicly traded companies are responsible for ethical compliance as it relates to the Security and Exchange Commission (SEC), and they are also responsible for filing annual financial reports. These financial reports are required by the SEC to help investors make decisions about their investors. The board of directors is responsible for overseeing and exercising corporate powers and certifying the company’s business affairs while managing the goals and objectives for long-term interests of the shareholders.
BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
Second was their “customer intimacy, which translated into a large variety of coffee selection as well as customization by the drinker. Lastly, was their customer service, To create the “uplifting experience” they strive for they strongly encouraged their baristas to remember