Creative Spark Analysis

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Creative Spark - Why Light Needs Darkness a PHL/458 a a

Creative Spark - Why Light Needs Darkness
In October of 2010, Rogier van der Heide was a presenter at TedxAmsterdam in the Kingdom of the Netherlands. His talk was titled “Why Light Needs Darkness.” The video of this talk falls under the Ted creative spark theme. The core of this talk is perception and how contrast is crucial to fully perceiving and appreciating things. Mr. van der Heide starts by exalting something most take for granted on a daily basis.
The sun is more than a defining moment between day and night. It is responsible for all the energy on Earth. Rogier shows several images of art and architecture glorifying the commonplace occurrence of the sun tracking across the sky from horizon to horizon. He highlights how artists and designers have searched for the challenge of turning something as routine as sunlight into the focal point of a work of art or the design of a building. He also shows how some of those same people have used light as the dominating factor of an image without it being noticed as the main attraction.
Artists have used natural flora and geological features, which allow concentrated bursts of light to jump to a viewer’s attention. Architects have used the everyday window in unique ways to focus one’s attention on a diminutive amount of light. The one thing all of these light showcases have in common is the use of darkness as a necessary component to complete their vision. These artists and designers began their creative endeavors with simple observation. They started by observing the same scenes witnessed by millions day after day. They looked for the imperfections of how the sun’s rays played across the landscape. They searched for and found the imperfections of the geological formations allowing a definitive darkness to define the light.
Rogier van der Heide gave a
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