This case is based on an interview of Steve Jobs by Walter Isaacson, the author of Jobs's biography. His saga is the entrepreneurial creation myth writ large. Steve Jobs cofounded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in October 2011, had built it into the world's most valuable company. Along the way he helped to transform Page 370seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing…. When Jobs returned to Apple in 1997, it was producing an array of computers and peripherals, including a dozen different versions of the Macintosh.
Word Count Hewlett Packard – “Hiding Their Light Under a Bushel” Word Count -1192 Page 1 Introduction Hewlett-Packard (HP) is one of the world’s leading producers of computers and peripheral equipment. At (HP), says the company, “we believe that corporate sustainable development is not an option, it is an imperative.”1 Hewlett Packard has evolved over the past two decades through three distinct phases of corporate sustainability. In the 1980’s, the focus was on pollution control and prevention. In the 1990’s the focus shifted to product stewardship. Today, HP’s sustainability priorities reflect their commitment to balancing corporate values and business goals with the company’s impact on society and the environment.
Introduction The book that I read for this report is Switch: How to Change Things when Change is Hard by Chip Heath and Dan Heath, who are both brothers. According to their website online, Chip is a professor at Stanford Graduate School of business. He is to co-author, with Dan as the other author, of three books, Made to Stick: Why some ideas survive and others die, Switch: How to Change When Change is Hard, and Decisive: How to Make Better Decisions in Life and work. Dan received his MBA from Harvard University and his BA from the University of Texas at Austin. He is the co-founder of a publishing company called Thinkwell (Heath 2014).
ENGINEERING PROJECT MANAGEMENT Case Study: Amex Individual Assignment - Research and Reflective Report Nicholas Mackenzie 11241181 9/12/2012 Table of Contents Context 2 Issues 2 Problem Solving 2 Cultural Differences 2 Recruitment 3 Local Economy 4 Business etiquette 4 Local customs 4 Bibliography 5 Topic: Amex Case Study Context The Amex Case study is fascinating as it deals with the issue of culture shock and the difficulties associated with cultural differences. The Case study is about a man called Michael Thomas who has moved to Budapest, Hungary. He is in charge of establishing 10-14 gas stations in the developing country. He is originally from USA and has 2 young daughters who attend the American International School of Budapest. The case study talks about a series of events in his first month or so of working and living in Budapest.
ENTERPRENURSHIP Submitted By: Hanaf Abbas 11123013 Program: MBA(3-Year) Section: “B” Submitted to: Sir Nadeem Akhter Mattson Project Delta (A)A new recipe for innovation In this case describes an attempt by Steve Gundrum, the CEO and President of Mattson, to improve the company's innovativeness. Mattson, located in Silicon Valley, California, is an independent developer of new products for the food and beverage industry. Steve Gundrum have long studied on the software industry in which he found that the software industry was the rapid evolution in the product development. Mattson creates, develops, and brings to market new beverages, snacks, frozen meals, and many other food and beverage products as a contractor to the large producers in the industry. Gundrum believes there's an opportunity to improve his innovation system by borrowing from the leading-edge software firms that surround him.
Contributions As a young industrialist, Michael Dell recognized that addressing and anticipating the consumer’s needs was the answer to a successful company. While attending college Dell ventured into the computer industry and brought this customer-service strategy forward as it laid the basic foundation towards the creation of a multi-billion dollar company as evidenced seven years later by becoming a Fortune 500 Company (Krames, 2003, p. 58). Unlike other computer companies, Dell continued to sharpened his focus on the consumer’s requirements instead of selling his products through computer stores, which was uncommon during this period, forced Dell’s rivals to rethink their strategy to combat Dell’s hold on the market. Interestingly enough Krames (2003) provides insight that Dell’s marketing approach towards “mass customization” (p. 49) was the result of good-natured customer service and forward thinking. Coupled with the ability to plan ahead and
small size, with keyboard at that time. After it, they introduced Apple II followed by Apple Macintosh in 1984 with brilliant graphics and control with a mouse. In 1983, they also launched Apple Lisa but it was failed. In 1985 after resignation from Apple, he founded NeXT a computer platform development company specializing in state of the art, higher end computers for higher-education and business markets. In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad.
Alastair Sweeny’s Blackberry Planet is a comprehensive account of the evolution of a startup company to a multinational corporation –Research in Motion and of the product lifecycle of the 19th century’s ground breaking technological device – the BlackBerry. Employing a chronological approach, Sweeny provides details on the successes, tribulations and failures of the company by binding together the viewpoints of many prominent leaders of today’s society. Readers are impulsively drawn into the book by the impressive comparisons between then and now through solid, numerical evidences that prove peoples’ addiction to the Blackberry. He further investigates whether addiction is an understated term concealing a darker truth where the Blackberry is held responsible for causing a negative impact on family life. Furthermore, critics were also concerned with the excessive dependence on the Blackberry that lead to controversies such as the Crackberry and how many were enslaved to it 24/7, 365 days a year regardless.
|Name: María Fernanda |Student´s number: | |Course title: Computer sicence 4 |Teacher’s name: Glenn Miller | |Module: 1 |Activity: essay | |Date: 19-02-2013 |Team: NA | |Bibliography: The pirates of the silicon valley. | The pirates of the silicon valley This story is about the passion of computers and allows recalling the spirit of creativity, competitiveness and toughness to get the glory through the creation of computers. Bill Gates, Steve Ballmer and Paul Allen as the founders of what we now call Microsoft. These characters were from Harvard University, some geeks headed by Bill Gates explicitly pursuing success. On the other hand, opposition or against Microsoft, were the Apple team, Steve Jobs and Steve Wozniak.
The most important marketing strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest success factor. Amazon.com Case Study 1.1 Case Study Objectives * To investigate, analyze and evaluate Amazon.com external and internal environment * To study background information Amazon.com's Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying case problems regarding Amazon.com value proposition and its CRM technology offerings 1.2 Company Background Amazon.com, an e-commerce company was incorporated in 1994. Jeffrey P. Bezos founded the company and has been the Chairman since 2000. Bezos wanted a name for his company that began with "A" so that it would appear first in lists, like in phone books.