Switch: How to Change When Change Is Hard

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Introduction The book that I read for this report is Switch: How to Change Things when Change is Hard by Chip Heath and Dan Heath, who are both brothers. According to their website online, Chip is a professor at Stanford Graduate School of business. He is to co-author, with Dan as the other author, of three books, Made to Stick: Why some ideas survive and others die, Switch: How to Change When Change is Hard, and Decisive: How to Make Better Decisions in Life and work. Dan received his MBA from Harvard University and his BA from the University of Texas at Austin. He is the co-founder of a publishing company called Thinkwell (Heath 2014). The topic of this book is how to effectively implement change in organizations and in your personal life. They break the book down into three major parts, Direct the Rider, Motivate the Elephant and Shape the Path, which lay the foundation on how to make change more effective and easier. This book falls under the leading function of management because getting people to change requires motivating and guiding people through a process to get to an ultimate goal. Summary Switch essentially simplifies the process of change by appealing to two sides, which are the Rider and the Elephant. The Rider and the Elephant represents both sides of the brain with the Rider being the logical side and the Elephant being the emotional side. It is explained that to make change you must appeal to both of them as an unbalance would only cause someone to revert back to their old ways or just not make a change at all. Dan and Chip split the book into three main sections, Direct the Rider, Motivate the Elephant and Shape the Path. Within each section, they have three chapters that show the reader how to implement the theory of each section. The three chapters for the Direct the Rider section are Find the Bright Spots, Script the Critical Moves and

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