Compare and Contrast Two Theories of Motivation. Suggest How Managers Might Use These Theories to Motivate Their Staff

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DETAILED LECTURE OUTLINE I. INTRODUCTORY CASE: AMERICAN GREETINGS MOTIVATES THROUGH LATERAL MOVES * American Greetings Corporation used reorganization to not only cut costs and the time needed to bring new products to market but also to motivate. People no longer specialized in one particular type of creative work but worked in teams, and they could transfer among teams so as to be able to do a wider variety of tasks than before. II. THE MOTIVATION PROCESS A. Defining Motivation * Motivation is the inner state causing an individual to behave in a way that ensures accomplishment of some goal. B. Process Theories of Motivation * Process theories of motivation emphasize how individuals are motivated. 1. The Needs-Goal Model of Motivation (See Figure 16.1) * It hypothesizes that felt needs cause human behavior. * Theoretically, goal-supportive behavior and goal behavior continue until a felt need has been reduced significantly. 2. The Vroom Expectancy Theory of Motivation * Hypothesizes that felt needs cause human behavior and that motivation strength depends on an individual's degree of desire to perform a behavior. * Motivation strength is an individual's degree of desire to perform a behavior. * Motivation strength is determined by: * The perceived value of the result of performing a behavior * The perceived probability that the behavior performed will cause the result to happen 3. Equity Theory of Motivation * Emphasizes an individual's perceived fairness of an employment situation and how perceived inequities can cause certain behaviors. 4. The Porter-Lawler Theory of Motivation * Hypothesizes that felt needs cause human behavior and that motivation strength is determined primarily by the perceived value of the result of performing the behavior

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