Compare and Contrast Two Media Adverts

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Compare and contrast two media adverts The two adverts I will be analysing, are the NSPCC, and the NHS quit smoking advert. These two adverts are different to most, as they are not trying to sell something; they are promoting their charities. The target audience for the NSPCC advert is the majority of the population; the NHS advert is aimed at smokers with children, or smokers with grandchildren. The NSPCC advert is very persuasive, it cleverly uses the words: “Together we can make a difference”, “if we”, “open your eyes”. This personalizes it; it also makes the audience feel guilty, that it is there responsibility to do something. The NHS advert is also persuasive, but it is different from the other advert, as it is not trying to persuade you to donate money; it is persuading you to give up smoking, which is to help you, where as the other advert needs your help. Both adverts play on the target audience’s emotions: they both make you feel guilty to achieve their purpose. The mise en scene in the NSPCC advert is very dull in colour almost dirty; the reason for this is to make the audience feel what it would be like to be in the Childs position. It flashes from one scene to another; the first is of a young child called Miles, the scene is very dark and depressing. The camera angle is in front of Miles face. The director uses this angle so you are eye level with Miles, so you can see his facial expression clearly, so you immediately empathise with his situation. It shows Miles in his cot; calling for his mother. The child looks very upset and dirty, with tears in his eyes, he is also holding an empty bottle, as if he was hungry. I believe they picked a very sweet looking child with very big eyes to make the audience feel sorry for the child, so it achieves the emotional response it intends to get. It also uses bold white text against a

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