Lessens need to purchase “hard copy” of these. * Other competitors; Circuit City, CompUSA, Amazon.com, even Wal-Mart, Target, etc. * Possibility of losing customers to wholesale business. I think that for the most part Best Buy has lived up to their mission statement, because they are at the intersection of technology and life. I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
This is where all companies are selling similar if not the same products, but in different areas on websites in this case. Take Zappos and then look at Amazon, Shoe Dazzle, The Pink Box, FabShoes, etc. All these companies are in the same business. Zappos is not a cheap selling company either. Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience.
What are the benefits to businesses (and others) of using information technology for doing work tasks? The benefits to business of using information technology are that it saves time, allowing a business to work more efficiently and be more productive and also be more accurate. Information technology means a business can communicate faster with its clients, suppliers and potential customers. It can store large amounts information electronically including orders and accounts so takes up less room with filing and storage. Also the internet can be used to research thing quickly and easily, whether this is cheaper postage better quality raw materials etc.
INF103 Instructor Bakker Week 2 Discussion 1 Devices in the Near Future * Which input/output devices will you be using in the next one to three years as “computing” devices? The one device I will be using in the next few years as a “computing” device would have to be the Ipad. The reason I say this is because I have an Ipad and I love it. It’s easy to use and easier to carry with me than a laptop would be. * Which features/components/form factors will be prominent?
Amazon focuses on convenience, selection range, and price. “We seek to offer the Earth's Biggest Selection and to be the Earth's most customer-centric company, where customers can find and discover anything they may want to buy online”. In addition to the direct retailing services, Amazon allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform.
Table of Contents CONTENT | PAGE | 1.0 Executive summary | 3 | 1.1 Case Objectives | 4 | 1.2 Company Background | 4 | 1.3 Case Overview | 5 | 2.0 Situational Analysis | 6 | 2.1 Marketing Strategy | 6 | 2.2 Market Analysis | 8 | 2.3 Financial Situation | 10 | 2.4 External Environment | 10 | 2.4.1 Porter’s Five Forces | 10 | 2.5 SWOT Analysis | 11 | 3.0 Questions | 12 | 4.0 Conclusion and Recommendation | 14 | References | 15 | 1.0 Executive Summary The purpose of this report is to study Amazon.com new service offering and its excellent customer relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazon's key infrastructure services to businesses in the form of web services. The ultimate benefit for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped improve many small and big companies in terms of their online computing needs. The most important marketing strategy in Amazon is its customer-centricity.
However, due to the higher prices, there is a certain segment to which these brands can appeal to – this strengthens the power of the buyers. Because of the high competition and many brands within the industry – there are low switching costs for the buyer. This is complemented by online shopping, which means that the retailers do not even need to be physically in the same place. This lowers the switching costs for the buyer and increases their power. The rise of the ethical social consumer and the information availability that came with the internet made the buyer demanding and less likely to develop loyalty towards a brand – this increases their power.
Answer: FALSE Diff: 2 Page Ref: 5 AACSB: Use of information technology 5) Selling and buying electronically can be either business-to-consumer or business-to-business. Answer: TRUE Diff: 1 Page Ref: 6 6) Purchasing a computer from dell.com is an example of B2B commerce. Answer: FALSE Diff: 2 Page Ref: 6 7) Net-a-Porter buying merchandise from its designers is an example of B2B commerce. Answer: TRUE Diff: 2 Page Ref: 6 8) Network infrastructures include cell phones and other electronic devices that are located in various locations by telecommunications networks, including wireless ones. Answer: TRUE Diff: 2 Page Ref: 7 AACSB: Use of information technology 9) Today, over 90 percent of EC volume is B2C.
They include 760 face-to-face surveys or by video conference of Chinese consumers between 18 and 55 years old. CLUES respondents were asked to rate laptop on specific characteristics like coolness, simplicity and productivity. Customer interview and CLUES report data include only Chinese consumers, the first one had focus in VAIO laptop owners between 21 and 35 years old and the second one included a larger spectrum of ages and laptop owners (not necessary VAIO). The first one was in-depth interviews and the second one was face-to-face surveys. Therefore it is likely that both studies have similar results.