P2: Distribution of retail goods Distribution channels covers three sectors of industry, Primary (Raw Materials) Secondary (Manufacturing) and Tertiary (Services). Distribution centre is part of a logistics chain which include trucks delivering and picking items from the workhouse, movement of goods via: * air * road * train * ship Size of distribution centre is deepens of the business is serves. Businesses would have to plan how they are going to distribute their products or services to their existing customers in order for them to sell. Distribution channels would have to make sure that they give the product or service to the correct people and at the right time, it is very important that they are able to make their profits and efficiency when a customer purchase a product or a service. The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler.
To help with the positioning of a brand or product a company can use perceptual mapping. Perceptual mapping is a “visual representation of the customers’ perception of the brand” and is as important part or market strategy and planning (Apollo Group, 2004). There are various attributes of a perceptual map including lifestyle image. The attributes of the product are displayed on the axes of the perceptual map. A customers lifestyle plays a major role in the type of products purchased and the price her or she is willing to pay.
After evaluating the different modes of feedback, the responsibility of marketing managers is to make the appropriate decision to best position the organization to meet the constantly changing needs and wants of consumers. Marketing managers use different tools like sales, costs and performance analyses to make the appropriate decisions and changes to everything from the Marketing Mix to compensation of sales reps to the organizations marketing budget to best meet the needs and wants of its target market. Additionally, control consists of adapting prior plans and decisions to meet the goals and objectives of the organization for the future. This is even implied to anticipate the future goals of the organization and the products and/or services it will offer in the future to maintain or improve its competitive advantage over the competition. 7.
The first function starts when the source of the supply is transferred to the producers of the product for the transformation process. Once the producers are finished, a distributor then process orders and prepares items for shipment after a review from the retailer. Retailers then receive the orders placed to put into inventory so that the consumers are able to purchase product. The order processing and management category is designed to offer consistent, objective and auditable inventory assessments for financial reporting purposes for the retailers to be able to compete in labor-intensive industries nationally, customary costing approaches help generate the most accurate collective values for the cost of goods sold and ending inventories (Lockarmy III & Smith,
Be creative and find ways to value yourself and your time, organize your effectiveness, mobilize your talents and skills as well as those of others. Monitor the performance of the employees, be open to learn, develop, and change the way technology changes for the future. The four functions of management planning, organizing, leading and controlling, assume a great worth in the success of any business every day. (Bateman, Snell, 2007). In all organizations, each employee’s individual contribution to the company is of great importance as the goals of the company would not be met and success would not be obtained.
Low customer satisfaction is another internal weakness that is crucial to the success of CanGo. Another internal weakness includes severe communication issues within CanGo’s management and employees. External threats such as competition, plays a big role in the future success of CanGo. Your organizations internal organizational strengths such as online growth, and cost advantage offers great potential if properly utilized. Another external threat includes economic slowdown.
Regardless the services or product an organization may have, strategic planning is crucial in today’s business environment. Now days, organizations are required to establish systematic ways to assess their strengths and weaknesses and study environmental impacts. In addition, companies must identify areas of opportunities to extend their competitive advantage. In short, an organization’s strategic management process approach is defined as the steps it takes to ensure that the reduction of value creation costs and value creation performance are formulated in ways that consumers are willing to pay more for the product than the cost to produce it. The strategic management process is a nine-step progression that encompasses the identification of the organization’s current mission, objectives, strategies, environmental analysis, SWOT analysis, strategy formulation and implementation, and lastly, the evaluation of results.
In supply chain management, strategic capacity planning controls the demand of new opportunities at minimal cost (Chase, Jacobs, and Aquilano, 2006). Strategic capacity planning is essential in establishing the permanent capacity capability a business needs to maintain or improve its market share. Poorly planned capacity needs can help the competition, costing the business customers (Chase, Jacobs, and Aquilano, 2006). Performing a break-even analysis would assist Riordan in calculating the proper capacity needs of their
A presentation should be held outlining the present state of the organization. The executives need to see the severe state they are in and how fast they will continue to decline if they do not take action soon. The present state presentation would present honest information informing the audience of where they realistically are. An outline of the amount of business the company has lost out on would be the concluding factor in the presentation letting the company know continuing in this direction will take them completely out of the competitive market. The management team needs to understand that “change is an ongoing and never-ending process of organizational life” (Van de Ven & Sun, 2011, p. 58).
When you break down what a manager means to a business. The manager is so much more than just a manager, their the educator, planner, analyzer, resource and whatever else the company needs to move forward. Whether it’s Amazon, GE or the NBA a manager takes advantage of market inefficiencies or finds previously undiscovered niches. Managers that can take advantage of these findings take on the characteristics of entrepreneurs, however, they are not entrepreneurs because they work to redirect the inputs of existing companies rather than create new forms of product. According to Berri, D. J., Leeds, M. A., Leeds, E. M., & Mondello, M. (2009) Jack Welch, did not create any new financial services, but did transform GE’s focus from manufacturing to financial services at a time when manufacturing was declining.