Cheerios Commercial Gets Racist Backlash: Video Analysis

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The video I watched was called “Cheerios Commercial' Gets Racist Backlash "Interracial Family". This commercial was about a black daughter who tells the white mother about how cheerios are good for the heart. After the confrontation with the mother, the dad who happens to be black, had cheerio’s poured on his chest, where the heart is placed. (Sealightfilms, 2013, May 31). From viewing this video, I have discovered that it became controversial. Now as for me I see nothing wrong with a video of a daughter looking happy, knowing that eating cheerios gives a healthy heart, so he poured it on his father’s chest where the heart is placed. Now as I did my research I have found out that parents or adults became outraged, not because of the events…show more content…
For example, seeing a female as a doctor, we might only gather information about doctors, to infer her attributes and the behavior of the female. (6) The Perceivers needs and goals influence how that person will perceive others. For example, forming an impression on someone you might only meet once will be different from the person you might meet as a new roommate. The Concept of Group Thinking: (Peplau, L.A, 2012) A Concept developed in the 1970’s by social psychologist Irving Janis. “GroupThink” occurs when members of a decision-making group fail to obtain systematic information about an issue and do not evaluate all options critically. For example, in considering Iraq’s W.M.D’s, intelligence community staff showed several characteristics of groupthink. They gathered selective information, then gave undue weight to unreliable information. The intelligence community then felt pressure to conform within the group and had to withhold their criticism based on group decisions. Soon after, they had developed a collective rationalization on their own opinions. The concept of
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