There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product. Kudler’s objective at this point may be to hold customer service seminars for their employees to increase the level of customer service their clientele are receiving. Giving incentives to employees for great customer service is likely to improve the level of customer service produced by employees towards the clientele thus improving the likelihood of return shoppers. The surveys given to customers reflect on the prices of Kudler’s products as
| River Island | The NSPCC | Stakeholders | Objective 1 | Objective 2 | Objective 1 | Objective 2 | Managers /Trustees | The managers of River Island want to maximise the profits of the store they run. To maximise their profits, the owners can make financial decisions which increase the profit such as making cuts to employees or products. If the managers fail to do their jobs, then the business risks losing money because of over spending or failing customer service. | The managers want to keep their employees motivated in order to provide a good working and shopping environment. To keep them motivated, the managers will offer discounts as such on in-store items or chances of promotions.
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Target Breach HIMS 417 University Of South Carolina Upstate Carol Tesh April 29, 2014 Target is one of the largest, respected, and well-known retailers in the industry. It has been known for delivering the “Expect More Pay Less” promise and giving 5% back to community. The retailers’ purpose is to sell the product to the consumers and drive profitable sales for the company; however, Target sales have been dropping, and its reputation has been suffering due to its recent data breach. The purpose of this research paper is to see how this happened to the company, how it has affected the company, and what the company is doing to fix the problem. I will begin by giving a brief history on what is affecting the company’s reputation.
When looking at the bottom line, this practice takes an employee away from working the register or counter as well as increases the costs associated with providing goods for no profit. As a manager, I support Kudler’s practice of offering the samples. I see that it makes the customers happy and our employees get to know members within the community. The event offers more social interaction than a traditional grocery store could offer. Although it may cost most to staff this event, my values and ethics tell me I should concentrate on what is most beneficial to my employees and my customers.
Workplace Motivation Stephen Hahne PSY 320 01/22/2014 Christine Page Workplace Motivation Retail companies implement different strategies to motivate their employees. These strategies are intended to improve employee performance, well-being, and overall job satisfaction. In turn, the company hopes to reduce employee turnover, provide better customer support, and increase employee loyalty. This paper will examine how various motivational strategies affect productivity in the workplace. It will include an explanation of the organization's efforts to improve performance, employees' resistance to increasing productivity, and management's philosophy of motivation and its practices.
CENTRAL TRANSPORT, INC. 1. Why and how has the competitive market place for SAB changed in the last five years? ==> Globalisation Raised three issues and challenges for the supply chains of the global economy. (1) More unpredictability of supply and demand (2) shorter product life cycles (3) the blurring of traditional organisational boundaries Global economic crisis Global network sourcing, manufacturing, marketing and distribution – outsourcing has become the trend for many companies to adopt in order to cut costs of operations. e.g.
All of these aspects would help raise store sales. Parkleigh’s employees are offered discounts under certain circumstances, meaning in his mind his employees might try to sell the discount products to the customers. Although just because employees are employed within a store, doesn’t necessarily mean each employee have enough money to buy the products within the store. So in the case the store prices maybe a on the pricey side a little higher than normal, which means using a discount would make the items more reasonable. Kaufmann is considered a middle class store, where structuring would need to have more attention.
* It improves the relationship between Barilla and its customers by increased supply chain transparency and helps to build trust. Weakness of JITD for Barilla * Internal Business issues with sales force. Barilla’s sales force feared the risk of losing their job and another problem was that, they got incentives based on sales number which would not be possible in JITD. * Information about JITD was not clear enough