Target Breach Research Paper

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Target Breach HIMS 417 University Of South Carolina Upstate Carol Tesh April 29, 2014 Target is one of the largest, respected, and well-known retailers in the industry. It has been known for delivering the “Expect More Pay Less” promise and giving 5% back to community. The retailers’ purpose is to sell the product to the consumers and drive profitable sales for the company; however, Target sales have been dropping, and its reputation has been suffering due to its recent data breach. The purpose of this research paper is to see how this happened to the company, how it has affected the company, and what the company is doing to fix the problem. I will begin by giving a brief history on what is affecting the company’s reputation.…show more content…
Since the Target breach, the company’s reputation was damaged. Consumers were not confident about shopping and are afraid of using the card readers at the stores. Later in time after the breach was announced, the company had given further information on how the breach affected the people. It is rumored that nearly 40,000 card readers were affected in different stores. On top of the 40,000 card devices being affected, 40 million people’s credit card and debit card information were stolen. The CEO of Target Corporation later released to the press and announced that personal information such as address, names, phone numbers, and e-mail address were also taken from the Target…show more content…
Target has taken this as a learning experience and collaborated with others in order to drive results and continue being successful in the retail business. Some of the steps that Target has taken upon itself in order to fix the problem are alert their guest of the situation. Another step that Target has taken is bringing justice for the information was that was stolen out of their systems. Target had invested $5 million dollars into a multi-year campaign in order to stop phishing scams (Target, 2013). “Target has longstanding history of commitment to our communities, and cyber security is one of the most pressing issues facing consumers today,” said Steinhafel. “We are proud to be working with three trusted organizations-the National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau (BBB)- to advance public education around cyber security” (Target, 2013). Target has gone to long measures to protect the information of the guest and reinsure loyalty by offering ProtectMyID, which keeps track of credit reports, monitoring, and identity theft (Target, 2013). As an apology to the guest, Target offered a 10% off discount to all guests which were a huge success for the company but numbers of transactions was cash paid. Being an employee for

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