Category Situation of Dove Men+Care

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Category Situation Unilever offers products across the Rexona, Lynx, and more recently Dove Men+Care brand, spanning four main categories: Body & Face Washes, Body & Face Bars, Deodorants and Antiperspirants. The strongest side of Dove Men+Care is that among the top brands in male care in New Zealand like Nivea for Men and Olay Men solutions, Dove is the only brand that offers their customers various body washes for men. Under Body & Face Washes category Dove Men+Care offers seven products varying from Fresh Awake to Sensitive Clean and also the exclusive Dual Sided Shower Tool. Not to mention the fact that previously being concentrated only on female consumers, Dove became popular producing the best soap bars that provide maximum skin care. This formed Body & Face Bars category which neither Nivea for Men nor Olay Men Solutions provide. This category provides men with two different soaps: Deep Clean and Extra Fresh bars. Another unique side of Dove Men+Care is that their products in Body & Face category are multipurpose products. Users of Dove Men+Care products do not have to purchase two items – one for body, another for face – it is all in one bottle. The Nivea for Men and Olay Men Solutions brands offer their customers only Face Cleansing products without any body washes, but instead they both have a Face Care category which is not produced by Dove Men+Care. For example, Nivea for Men has four products in the Face Cleansing category and six products in the Face Care category varying from Revitalising Eye Roll-On to Anti-Age Moisturiser. Olay Men Solutions has two products in the Facial Cleansers category, two products in the Facial Moisturisers category, one product in the Facial Toners category and one product in the Eye Treatments category. Apparently, if Dove Men+Care had similar additional categories such as the Eye Treatments and the

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