Category Management for Flipkart

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Category Management AMAN DUA Roll No 13 PGDM RM Page 0 Introduction Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people. Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. In October 2013, it was reported that Flipkart had raised an additional $160 million from new investors Dragoneer Investment Group, Morgan Stanley Investment Management, Sofina SA and Vulcan Capital with participation from existing investor Tiger Global. With this, the company has raised a total $360 million in its fifth round of funding, the largest investment raised by an Internet company in India, emulating InMobi’s $200 million investment from Softbank in September 2011. The company valued at approx. INR9900 crore (US$1.6 billion) (Nov 2013), and plans to use the capital raised to improve its technology and supply chain capabilities, enhance its end user experience and for hiring. Category Management  Electronics  Mobiles  Mobiles  Tablets  Mobile Accessories  Computers and Accessories  Laptop  Computer Accessories  Microsoft Accessories  Home and Kitchen  Home

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