Abstract In this paper you will see how the changes in technology help Kudler Fine Foods become a better organization and all opportunities to come to play within the company. Its shows how they developed a website for customers use and also how they created a system where they can take their inventory that is shelved, stored and that was sold better then keeping up with it on paper. You will see information about the generic strategies and an overview of that they are about. You will also see that out of the generic strategies that Kudler uses the differentiation strategy to show that they focus on their customers more and how they organizations structure is formed to push their product to customers. You will also see the things that
Organizational formats which allows you to combine simple, functional, and geographic, and matrix organizations. There are organizations with too many layers of management. You can simplify your organization by using a hybrid organizational structure to interject a chain of command that maximizes speed and proficiency, while adding extra management oversight where needed. For example, you may need a functional organizational structure for accounting or finance personnel to maintain checks and balances, and a geographic structure to provide support and product customization for different regions. In addition, hybrid organizational designs allow you to modify your organizations reporting and the needs of your company.
It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers. More focus should be placed on forecasting techniques to ensure that there would be a match between what the company offers and what the customers need. The best decision may be to use a combination of methods to forecast sales rather than just one (Payne, 2012). Once the manager accepts the process, they must see to it that it is logical, it fits the needs of the organization, and it can adapt to changes in the environment. Threats and
Today, and for the past few decades, Wal-Mart and Proctor and Gamble (P&G) have had a successful and healthy relationship. However, value pricing as it is today, had not yet taken into effect until the early 1990s that which Wal-Mart and P&G achieved together. Following a sharp drop in earning in 1985, P&G executives made an effort to reinvigorate their company and increase sales. In 1987, through relations with Wal-Mart, the company gained a preferred supplier by reducing stock-outs and inventory levels. This was a strategic in cost reduction and increased profit, in response to recession driven growth of private label brands (Figure 1).
April 28, 2011 (Bloomberg) -- PepsiCo Inc., the world’s largest snack-food maker, reported a 27 percent gain in first-quarter sales, bolstered by purchases in international markets. PepsiCo’s sales rose to $11.9 billion, compared with the $11.8 billion average of estimates compiled by Bloomberg. Excluding items such as integration costs and hedges, profit was 74 cents, compared with the 73-cent analyst average. PepsiCo, led by Chief Executive Officer Indra Nooyi, has developed new flavors to appeal to markets internationally, relying on chip sales overseas to make up for slower beverage sales volumes in North America. Volume in the South American foods business climbed 2 percent.
1. Why was the online approach more effective than the traditional one? In my opinion, the heart of advertising is to be able to influence the buyer's decision to buy the product and to be able to recognize the product. I think the reason why online approach becomes more effective than the traditional one because the customer is easy to receive, learn and respond through these advertising and the advertising cost is lower than some traditional advertising too. Moreover, it also helps companies to build some special relationships with customers that are not possible in the other marketing systems such as collecting valuable customer data, product customization, personalized service, and getting the customer involved interactively.
This strategy emphasizes the company’s ability to utilize its existing internal resources and focuses on streamlining operation through proper sizing and cost reduction. Even though this way could create short-term benefits to shareholder, this approach could negatively impact the company’s ability to adjust to external changes, especially rapid market and competitors’ changes. * Outside-in strategy: which is external market oriented strategy. Company makes the business decision according to the customer needs and market trends. It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers.
Do you think Altera’s new strategy will be successful? What are some advantages and disadvantages of the new strategy? Yes, I think their new strategy will be successful, because their new strategy offsets some of the risk associated with carrying too much inventory, since they only build finished products to customer orders and build die banks to stock. The intent of this strategy was to improve visibility into customer information, inventories and build plans, facilitate product development collaboration, and improve Altera’s inventory management. This allows them to reduce safety stock levels and inventory holding costs as well.
• According to Brazilian Market Research Association classification of five social classes, class C accounts for 28% of the total national consumption of soft drinks and these class C people favor price affordability at comparable quality. • Per Capita Consumption of Soft Drink in Brazil is increasing by average rate of 17.37% per year. In year 2003 it was 95.3 liters & projected 104.9 liters in 2008 indicating growth. • As of 2003, the Coca Cola brand (regular and diet) was the leader in the Brazilian soft drink market with 35.6% market share. Second closest was Guarana Antartica with 7.9% market share followed by Fanta with 7.1% market share.
While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit. As PepsiCo initiated the acquisition of Tropicana for $3.3Billion in 1998 (New York Times,1998)3, it have set itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats, Gatorade, Lay’s and Aquafina have also contributed positioned PepsiCo as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22,000Million. The reluctance to diversify was evident when Coca-Cola decided against acquiring South Beach Beverage Company after negotiating for two years while Pepsi made an offer and in weeks acquired the SoBe brand New Age juice company, which gave Pepsi access to a market completely bypassed by soda