They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Surveys give customers the option to made comments and give complete answers and encourage participation in the future (Derham, 2001). Kudler Fine Food should implement a survey that asks questions allowing the customer to answer. Questions like: “Has our store meet your product needs”? , “If not what products would you like to see”? These types of surveys will help Kudler Fine Foods continue to keep products in stock that attract target marketers.
Kudler Fine Foods Purchasing System BSA/502 October 15, 2010 Kudler Fine Foods Purchasing System The corporate office of Kudler Fine Foods is looking to update their current purchasing system. They want to incorporate some of the latest technologies in the hardware and software arena to streamline the current process. This should also include the ability to transmit information from each location to the corporate headquarters on a regular basis electronically. Current Purchasing System The purchasing system for Kudler Fine Foods is rather primitive when compared it to what is currently available in the marketplace. At the end of each shift, the store manager faxes sales data to the Purchasing Function.
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
Marketing for Kudler Fine Foods Introduction Kudler Fine Foods started as one-stop shop for gourmet ingredients and was quite successful and was followed by opening of two other stores. Now it is planning to branch out to other ventures like catering. This paper discusses in detail the marketing side of catering business, its targeted customers and marketing plan for implementation and how it fits with the overall mission and objective of Kudler Fine Foods. Kudler has been doing some marketing and advertising but it does not have marketing department. Kathy writes the advertisement material for printing.
Kudlers plans to do this by better understanding the customer needs, this can be obtained by tracking the purchases of the current cliental. Once Kudlers knows what products are purchased more often, the company can purchase these product in bigger quantities allowing the company to offer these goods at a cheaper price. Once the prices drop this should bring the loyal customers back more often. Strategies and
Kudler Fine Foods CAAT Analysis R. Blaine Brumbaugh Acc 542 October 8, 2012 Ralph J. Petrillo Preface Over the past few weeks there have been a number of suggestions made to Kudler Fine Foods to improve their accounting information system. These suggestions included incorporating a new resource enterprise management system, ways to improve internal controls, and methods to make the data tables a little more efficient. By incorporating the Intuit QuickBooks Enterprise Solutions, Kudler Fine Foods can easily store and retrieve data without having to install the program on multiple machines. This program also allows for more automation of functions, which reduces the amount of duplicate entries that have to be made, and saves on time and
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item. A product may be desired [Passive voice ] but if consumers aren’t [Write out contractions] willing to pay a price high enough to provide Kudler a profit it must be taken [Passive voice ] off the shelves. However, Kudler may find through market research that offering consumers the ability to order specialty items may increase
You may not be able to offer or afford the low prices that the corporate chain store can charge or offer. By providing excellent customer service you can offset the effect of higher prices by offering a better customer service experience . to manage the higher prices they can satisfy the customers with marketing strategic techniques by spending money on advertising to get your products and service to be heard, do it gives a pleasure view of the quality of products, so this make the organisation feel very proud of offering sensational customer service. How does effective customer service benefit the employees Creating a successful working environment can enhance the importance of leading improvised employees and their morals of giving customer satisfaction and they are eager to help and put irate customers ease and improve their shopping experience. So therefore, it can overwhelmingly lead to a pleasant working environment which makes employees feel satisfied and good at what they do.