Business Analysis: Motown

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Josh Simon Mrs. Walker English 1 6 December 2012 Motown Motown is a record company originally founded by Berry Gordy, Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, United States, on April 14, 1960. The name, a portmanteau of motor and town, is also a nickname for Detroit. Now headquartered in New York City, Motown is a subsidiary of The Island Def Jam Music Group, itself a subsidiary of the French-owned Vivendi subsidiary, Universal Music Group. Motown Records was also the name of Gordy's second record label; the first, Tamla Records, began on January 12, 1959. Motown played an important role in the racial integration of popular music, by achieving a crossover success.…show more content…
Pop production techniques such as the use of orchestral string sections, charted horn sections, and carefully arranged background vocals were also used. Complex arrangements and elaborate, melismatic vocal riffs were avoided. Motown producers believed steadfastly in the " KISS principle" (keep it simple, stupid).The Motown production process has been described as factory-like. The Hitsville studios remained open and active 22 hours a day, and artists would often go on tour for weeks, come back to Detroit to record as many songs as possible, and then promptly go on tour again. Berry Gordy held quality control meetings every Friday morning, and used veto power to ensure that only the very best material and performances would be released. The test was that every new release needed to fit into a sequence of the top five selling pop singles of the week. Several tracks that later became critical and commercial favorites were initially rejected by Gordy; the two most notable being the Marvin Gaye songs, "I Heard

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