Bus475 Final Strategic Plan Paper

2775 Words12 Pages
Final Strategic Plan Terri Parker BUS475 January 13, 2014 Gary LaRoy Final Strategic Plan Conceptualizing a Business: Part I * Day spas provide a variety of services to their customers. Most day spas are in a building designed for customers to enjoy a massage, facial, or other body treatment. Typical day spas provide treatments like sea salt scrubs and mud wraps. Many even provide lunch or other luxurious items at an extravagant price. Terri’s Traveling Day Spa creates an environment for the customer outside of “norm” at no cost unless products are purchased at the end of the party. * Terri’s Traveling Day Spa turns the customer’s home into their own personal day spa. Our consultants seek to provide each customer…show more content…
A successful business creates a SWOTT analysis to improve business decision making and identify high-level performance areas as well as any other area needing improvement. A SWOTT analysis looks at the positive and negative in the business and helps to overcome any problem areas. Strengths and weaknesses are internal forces within the business that can be controlled and changed in most circumstances. Strategy is one internal force that can be changed when necessary. In this instance the business focuses on customers in a one-on-one setting or in small groups to allow them to feel special and treated with high priority. When a customer goes to a store or salon they are treated as a number. When Terri’s Traveling Day Spa comes to the customer’s home they treat each person with the attitude of “you are special”. Each customer will feel like they are the only person in the room even if there are several guests in…show more content…
Each woman leaves their session with a renewed sense of life and vitality. The scorecard helps executives take a closer look at the areas that may be lacking structure and which customer dynamics need to be adjusted. After creating the scorecard the company increased sales by more than 10% and increased the return of customers by more than 25% by increasing employee product knowledge and training. Any company looking to improve their sales and reach more customers should use a balanced scorecard to get a better understanding of areas needing

More about Bus475 Final Strategic Plan Paper

Open Document