Bus401 Module 1 Case

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Globalization Sheila Forsythe Module 1/ Case 8/21/2012 Globalization This report (essay) is based on Module 1 – Case, regarding Globalization and Global Strategic Planning (module 1 Case). This report will additionally contain the following information: “Why does E-Bay have problems in its Asian Markets?” (Module 1 Case) “Google strategy decision to enter into China’s Internet search engine market despite the contrast of China’s censorship policies to Google’s purported core values:” E-Bay In the history of the internet business world E-Bay is impressive due to the fact that it seemed not any other business could bring reality to the postulate of the world of Internet such as material that is for purchase. E-Bay brought this plus was able to become a profitable business; move products from sellers to buyers with a click of a key. E-Bay was able to embrace other foreign markets such as Germany, France, and UK with becoming the leader in E-commerce here in the United States of America. Unfortunately when E-bay began to move into the Asia Market from Japan things began to turn for E-Bay with missing the window of opportunity. The questions became… For a vast amount of individuals the question still remains, “Why does E- Bay have problems in its Asian Market (Module 1 case)?” How can a global company that has made $4.6 billion struggle in Asian Market (Business Week)?” For some of individuals their answer would be because the Asian Market does not want us there, for many others individuals they consider, it’s just poor business management. Can both of these groups be right? Yes, they are both correct to a point. E-Bay was founded in the United States of America in 1995 and according to The Journal of Brand Management; a country can become a brand as well as there is an impact of country names on attitudes

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