Bu310 Fundamentals Of Management

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ASSIGNMENT 07 BU310 Fundamentals of Management 1) Describe the steps in the communication process that occur as ALF attempts to educate teens about smoking. Use specific examples from the case. The communication process contains steps that begins with the transmission of information from the sender and ends with the receiver decoding the information, and extracting its meaning. The following describes the steps in the communication process that occur as ALF attempts to educate teens about smoking. In 1998, as part of a larger legal settlement against Big Tobacco, 300 million dollars each year was to be spent on smoking education and prevention, especially among youth. The American Legacy Foundation was established to administer those programs. The first step in the communication process begins with the transmission of information, when one person wants to transmit a fact, idea, opinion, or other information to someone else. With this writing assignment, the first stage of the communication process takes place with the American Legacy Foundation developing ads as part of an innovative television campaign to inform and warn teens about the dangers of smoking or consuming tobacco. The article opens with an ad created by the ALF, and is a perfect example of encoding, the second stage in the communication process. Encoding a message, might take the form of words, facial expressions, gestures, or artistic expression. In the creation of these ads, artistic expression was used. The example reads, a young man stands near a pile of 1,200 body bags at a high rise of building of Phillip Morris. He shouts up: “we’re going to leave these here so you can see what 1,200 people actually look like”. The 1,200 body bags represent the 1,200 deaths contributed to tobacco use every day. The third step in communication process used by the AFL to transmit its
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