Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
The retrieval set is really important to car companies because it determines whether their newly produced cars will sell well or not. Usually, most car ads only show the car being driven with a landscape in the background. It is hard to achieve the purpose of putting the image into consumers’ minds since they do not stand out. However, 2014 Kia Soul commercial is so successful that it has
Opportunity cost is the value of a resource for a given purpose and its value in its alternative. The opportunity cost of purchasing a new vehicle is the value of possibly taking a luxury vacation, home renovations, or a down payment on a home. Stella would need to decide what type of car she could afford to purchase and if she needs to make this purchase at this time. She would need to maximize her utility by being resourceful with her funds. Depending on the car she is looking at the she would need consider factors of her current vehicle: Does she still owe a balance on her current vehicle?
Thinking before buying When it comes to buying a sports vehicle its best to know what the buyer is getting, before the buyer purchases the vehicle. Coming from experience in owning a 2010 Camaro SS RS, do research before buying like I did when deciding on purchasing a Camaro or Mustang. Ill be giving advice that I looked for when I was choose and deciding on my purchase of the Camaro. These are some things to look for before purchasing; cost, quality, and location where the vehicle is built. In looking into the cost of a 2010 Chevy Camaro SS RS, it’s not just the cost want to look at but also the quality and location of were this car is made.
The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
In this task I am going to identify the various other businesses that support the role the retail sector has, once the businesses have been identified I will be describing how the individual businesses support the role of the retail sector. Here is a list of companies that provide transport services/delivery services, manufacturers and suppliers as well as computing and financial services business, shop fitters and marketing and advertising agencies. Transport service – Tesco have their own vans which are from the make Mercedes, the vans have the company’s colour scheme of white, blue and red and logo. Due to the large amount of Mercedes vans that Tesco use they most likely have a deal with Mercedes. Tesco use their transport service
Or other times people think they are smart because they decided they want their plates. They think if we don’t use their plates we can't take their car. WRONG. That is when we whip out the dealer plat. Their mouth opens but no words come out.
My problem is to link “baby boomers” and “echo boomers” together while making profits for my business. The study shows that the oldest “echo boomers” just get into job for a few years while the youngest “echo boomers” are still studying at school. They need to fit in the society and enrich their social experience in order to earn money, and a good they really need is car. “Baby boomers” certainly have cars, but “echo boomers” are the group of people that need cars. The used car market provide a chance to link this two generation together – “baby boomers” can sell their used cars to “echo boomers”.
Usually consumer goods like cars, jewelry, and household furniture fall in this category. A consumer would be ready to travel far to purchase a car rather than milk or bread. Moreover, a consumer would be willing to explore more options if he sees something located right next to the shop he is visiting since it is an expensive purchase. Thus, it makes sense for the competing car dealer to locate it next to the existing dealer and gain consumer’s attention and would not mind sharing the market space. Similar is the case with a jewelry shop where a consumer would be willing to explore more options if given a choice.