(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
Buying a new car can always be a hard thing. I know for me I have only bought one car so far in my life but it was a bit difficult. I got lucky and was able to go with my sister’s boyfriend who is a car sales men to help me find one and make sure that I got the most for my money. Therefore along the process of finding one he made sure that I understood the car industry. So that I don’t think in the mind set of I shouldn’t be spending this much and how some car companies don’t look how much a car will cost you in the long run of having it.
REDESIGNING NISSAN (A) : ANALYSIS CARLOS GHOSN TAKE CHARGE SAVED FROM SCRAPYARD Renault and Nissan announced there alliance in march 1999 , Renaults cash injection of $5.4 billion for an equity stake of over 36% in Nissan would reduce Japenese automakers mountainous debt . It provided Renault with access to two huge markets – North America and Asia where it was virtually absent , whereas Renault had its market in strength in Europe and Latin America where Nissan was weak . The alliance of these two companies complemented each other as Renault would access to Nissan`s engineering and manufacturing expertise , Nissan would benefit from renualts marketing and design . In 1998 , Nissan had a desperate financial situation , it had only 4 models out of 43 which were profitable and it had spent around %1 billion on intrest payment alone . Nissans chairperson Yoshikazu Hanawa had tried to secure relations with foreign investors yet other car makers were afraid to walk into the deal .
Was the motor car ownership the most important reason for improvements in the way of life for many Americans in the 1920s? (16) Ownership of a motor car in the 1920s was a factor in the improvements of the way of life for some Americans. There are other factors like new consumer goods, entertainment and prosperity. During the 1920s Americans where buying lots of new consumer goods these goods where was changing there lives. This is because they had access to radios and fridges really cheaply.
2) Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Traditional Porsche customer aware of the new model, and they are not sure if the new model has the high-performance of the other model or not. And customer started to test drive the car to see if these models meet the level of their expectation of Porsche. After the trial, customer adopted the new model and remains the loyalty to Porsche because of the wonderful and enjoyable experience of performance and luxury 3) Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? The concepts of Cultural Factors, the values of a Porsche are high and it is a want to customers, when these wants is affordable to customers, they will buy it.
Mass production along with advancements in technology proved to be greatly Ford’s advantage; this strategy gave Ford the ability to make automobiles in large quantities and make them affordable to many. Ford did not view the production of his automobiles as a luxury item that would be off limits or unaffordable to many he envision for the company Ford to be an affordable item that many could enjoy. This was done easily through mass production and allowed Ford to grow into a large and profitable company. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. By the 1920’s Ford had 50% market share and
This meant that people had one specific job on the production line that they repeated over and over so they became very good at this one job, this meant that the T-ford model could be produced every 10 seconds. Henry For could then sell these cars for much a cheaper price than before because it used to take blacksmiths hours to produce a single car. This mass production also provided many people with jobs. People felt that they could buy cars at this cheaper price and therefore more cars were bought, putting more money into the economy. The car industry also helped the economic boom because more people could move near to cities without actually living in the centre of them and then drive into the cities to work and earn money.
These ads have the power to move someone into buying whichever product they see fit for their needs and standards and there’s no better example to talk about than automobile ads. Every model of car has a unique niche to occupy in the world and people buy different models for different reasons. Someone rich who would want to show off would buy a flashy convertible sports car. A worker would use a truck to help move materials around because of how powerful the engines are. A mother with a large family would opt for a minivan for these spacy models can hold a large number of people.
Starting a career in sales is more realistic than jumping to the management and distribution of some of the world’s most luxurious cars such as Bentley and Aston Martin. A well-organized and professional car salesman should be knowledgeable about the cars he or she is
Hybrid cars can save car owner’s money 1. economize oil dependence 2. Allow driver to save the world 3. Tax and service privilege offering C. Hybrid cars stimulate the economy 1. Hybrid cars are the new economic-impulse 2. Hybrid cars market IV.