Bossini Marketing Plan

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| Bossini International Holdings Limited | | 1.Company Description In 1993, Bossini International Holdings Limited is listed on The Stock Exchange of Hong Kong Limite, and the subsidiaries, Bossini, is a leading apparel brand company, retailer and wholesaler of garment in the Hong Kong. The first retail shop is launched in 1987.Bossini is a worldwide garment distributor which having over 1000 stores around the world and the headquarter is in Hong Kong. Bossini sells causal wear including men’s ladies’ and kids’ wear etc. Its has business in over 30 countries and regions around the world. The five main markets are Hong Kong, Mainland China, Taiwan, Singapore and Malaysia. 2.Strategic Focus and Plan In the following section, it explains the four aspects of corporate strategy that influence the marketing plan: the mission, business concept, goal, and core competence/sustainable competitive advantage of Bossini. Mission * To create an incremental value for the brand. * To promote a positive life attitude, "be happy" is bossini's brand value with the colorful products and visual merchandising, the smiling faces of our staff with willing services, appropriate humor essence in various products, etc, * To offer a relaxing and comfortable shopping environment, giving a happy shopping experience to the customers. Goals Bossini is going to achieve the goals listed below in the coming 5 years: * Nonfinancial goals 1. To maintain the current image as serving with good quality products with casual and trendy apparel. 2. To increase the number of stores by 5-10 % each year, while also increase the sales in comparable amount. 3. To launch a new product line that target younger group of customers. 4. To start online business on the company’s website. * Financial goals 1. To obtain a real (inflation adjusted) growth in profit

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