Blount's Boat

613 Words3 Pages
Let’s Go On A Cruise! 1) How might the cruise market segment and which segments should the company target? 2) How might you research Blount’s target segment for cruises? 3) What pricing strategies should Blount use for the cruise business and what strategy for the shipbuilding side? 4) Provide some advice as to how Blount should proceed strategically over the next five years. Blount has been in shipbuilding for decades which leads us to the conclusion that they have the know how to create great ships, however, as times change, tastes change as well as consumers and therefore they have to make sure they are adapting their marketing strategies to target consumers effectively and entice them to spend on a cruise. In order to effectively market to these consumers, it is important to get the information needed to analyze who is the best people to convey the message of going on a cruise. With advancing technology also gives business new and interesting ways of reaching a wider audience than before possible and this is a good tool to market to consumers. Mass marketing such as ‘junk mail’ is still a good option available to Blount, however, it is not the only option. When people receive ‘junk mail’ in their mailbox, they may be prone to discard it as something they didn’t want specifically for themselves, which 9 times out of 10, is exactly what will happen, however, it still reaches a wide range of people. This approach, though not extremely effective, also has a negative consequence of creating more waste, which, may be bad for business in the economic climate of the Green Initiative, which is giving companies more and more incentive to be green to attract a newer generation of consumers. Therefore, the question has to be asked, how are companies so used to mass marketing through the postal service supposed to reach such a wide audience?

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